Destination branding the focus for this week's guest speakers

This week, Loyalist PR & Event Management students enjoyed a visit from two outstanding women in the field of destination branding and marketing. 

On Monday, Agatha Podgorski (above), Director of Community Engagement for the Culinary Tourism Alliance spoke on the topic of social influencers and their impact on destination branding. This fun and engaging presentation was both memorable and informative. Agatha, you rock!
On Thursday, Loyalist PR & Event Management graduate Laura Voskamp (above), now Retail & Events Manager for MacKinnon Brothers Brewing Co. (Kingston) shared her insights and experiences on the subject of optimizing online channels for small business. It's always great to have one of our grads return to the classroom -- thanks for stopping by, Laura!