Friday, June 08, 2018

Congrats, 2018 Loyalist PR & Event Management grads!

Convocation 2018 was a wonderful day to celebrate with our graduates (not all shown here), and look forward to the great achievements still to come.

Congratulations also to graduating PR & Event Management students Jenni Thompson and Cameron MacLean who served at valedictorians at this year's convocation ceremonies! 

Thank you to each and every student -- along with our full-time and part-time faculty members -- who made this year such a great success! 

Good luck, everyone...

Thursday, March 29, 2018

2018 PRISM Awards: the greatest show on earth!

Loyalist PR students, faculty, staff, administrators, mentors and community partners gathered in March 29th to celebrate the 13th annual PRISM Awards. This year's theme, "The Greatest Show on Earth" was present in all the event details -- it was truly a spectacle!


The program is grateful to its sponsors for their support: AFP Southeastern Ontario, CPRS National, Fifth StoryIABC, Meltwater, Quinte Broadcasting and Quinte Conservation. 

We are especially proud of our 2018 PRISM Award winners, which include the following:
2018 PRISM Service Award (sponsored by Quinte Conservation)
Winner - Cameron MacLean
Honourable Mention - Holly Marshall
2018 PRISM Leadership Award (sponsored by Fifth Story)
Winner - Nick Ogden
Honourable Mention - Kate Buttaro
2018 PRISM Innovation Award (sponsored by IABC)
Winner - Elliott Sheppard
Honourable Mention - Courtney Klumper
2018 PRISM Teamwork Award 
Winner - Ashley Clark
Honourable Mention - Sarah Hilts
2018 PRISM Spirit Award 
Winner - Nick Ogden
Honourable Mention - Laura Mitchell 
2018 PRISM Digital Media Award (sponsored by Meltwater)
Winner - Rebekah Campbell
Honourable Mention - Sue Jennett 
2018 PRISM Professionalism Award (sponsored by Quinte Broadcasting)
Winner - Courtney Klumper
Honourable Mention - Holly Marshall 
2018 PRISM Networking Award 
Winner - Cameron MacLean
Honourable Mention - Courtney Klumper 
2018 PRISM Fearless Award 
Winner - Kate Buttaro
Honourable Mention - Gurpreet Kaur 
2018 PRISM Team Campaign of the Year 
Winner - Courney Klumper, Sue Jennett and Rebekah Campbell
Honourable Mention - Holly Marshall, Jenni Thompson and Laura Mitchell 
2018 PRISM Individual Campaign of the Year Award (sponsored by CPRS National)
Winner - Courtney Klumper
Honourable Mention - Holly Marshall 
2018 PRISM Fundraising Award (sponsored by AFP- Southeastern Ontario)
Winners - Ashley Clark, Cameron MacLean, Elliott Sheppard and Maureen Belej
Honourable Mention - Sue Jennett, Joselin Green and Stephanie Clue 
2018 PRISM Mentorship Award 
Winner - Laura Voskamp 

Congratulations to all our winners, and to each and every student on an amazing year! 

Tuesday, March 27, 2018

PR fundraisers give back to local community

Each year, Loyalist PR students hold a series of fundraisers for local organizations. This year, the program was proud to support Quinte Symphony, Reaching for Rainbows, Quinte SailAbility, Triple P Parenting, Quinte Conservation and Quinte United Immigration Services.

Events ranged from a speakeasy evening at the Belleville Club to a human bookshelf event at The Brake Room.

In total, more than $7,000 was raised for these worthwhile local causes. Way to go, everyone!

Monday, March 19, 2018

Speed mentoring an inspiring event for students

One of the highlights of second semester is the annual Loyalist PR Speed Mentoring event-- and this year was no exception.

We are grateful to the following communications professionals for lending their insights and expertise to this learning experience:

* Hannah Brown, Community Engagement Officer - City of Quinte West 
* Sandi Ramsay, Conservation Fundraising Specialist - Lower Trent Conservation
* Jennifer May-Anderson, Executive Director - Hospice Quinte
* Kerry Donnell, Communications Officer - Hastings Prince Edward District School Board
* Rachel Revoy, Communications Coordinator - Quinte Waste Solutions
* Caley Weese, Marketing Manager - McDougall Insurance 
* Tracey Reid, Volunteer Coordinator - Habitat for Humanity, Prince Edward Hastings
* Brad Warner, Specialist, Relay for LIfe, Youth GTA & Ontario East - Canadian Cancer Society
* Eric Dowdall, Account Coordinator - FUSE Marketing Group (Toronto)
* Dan Schell, Communications Coordinator - Batawa Ski Hill 

Another great day in Loyalist PR!

Wednesday, January 17, 2018

Loyalist PR alumni's return to campus an inspiration

Each year, the Post-Graduate Public Relations & Event Management Program at Loyalist College invites members of its alumni to return to the college to speak with current public relations and event management students.

This year did not disappoint. The talented and generous panel of former students (and current PR/event specialists) provided an up-close-and-personal look at the profession. This year's students were offered excellent advice when it comes to stress management, job seeking, time management and more. 

Thank you to the following panel members: 

* Bryna Jones, Senior Advisor, Knowledge Management Learning Systems - World Vision International 
* Chris Thompson, Graphic Designer - Ottawa Senators Hockey Club 
* Elizabeth Edwards, Communications Coordinator - Port Hope Capitol Theatre
* Melanie Davis, Communications & Outreach Coordinator - Office of Neil Ellis, Member of Parliament 
* Mikaela Stacey, Digital Coordinator - Yeeboo Digital 
* Colleen Vickers, Special Events Coordinator - City of Quinte West 
* Tiffany Dionne, Communications, Consultation & Public Relations Specialist - AECOM

Thanks, everyone!

Tuesday, January 16, 2018

Filmmaker teaches Loyalist PR about video storytelling

Loyalist PR enjoyed a visit from Aaron Bell, owner of Lot 48 Films today. Aaron delivered an insightful presentation on effective video storytelling. Students also participated in a live storyboard meeting. 

Quote of the day: "Don't interrupt what your buyers want to consume. BE what they want to consume." ~ Mike Volpe, Hubspot 

Thanks for a great morning, Aaron -- we learned so much!

Thursday, January 11, 2018

Loyalist PR grad returns to talk about PR agency life

Today our Loyalist PR students had the opportunity to learn about PR agency life from Loyalist PR graduate Robert Alexander.

Rob now works as a Senior Account Coordinator with Zeno Group in Toronto, Ontario.

Rob delivered an excellent presentation covering what it's like to work in a mid-sized PR agency, as well as offering tips on message architecture and media pitch writing.

Thanks for taking the time to spend your morning with us, Rob - we had a great time!

Tuesday, January 09, 2018

Guest speakers connect Loyalist PR with the industry

Our thanks to two great guest speakers who visited our classroom today to discuss current trends and topics affecting the public relations and event management industry.

Our first speaker, Jeannie Maidens (shown above), is a Loyalist PR grad. She is now the Special Events Coordinator for the Town of Port Hope. Jeannie presented to students about grant writing, and how to apply this specialized skill set in the field of PR and events.
Our afternoon speaker, Agatha Podgorski (above), is the Director of Community Engagement with the Culinary Tourism Alliance. Agatha provided a lively presentation on connecting with social influencers and brand-building through influencer outreach.

Thank you to both of these talented ladies for their time and their insights!

Monday, January 08, 2018

Loyalist PR students build media lists through Meltwater

Loyalist PR students were treated to a virtual tour of Meltwater today, along with a hands-on
demonstration of the media monitoring software.

Our thanks to Dan Viron (above) who hosted the experience -- it's always exciting for our students to add a new tool to their PR toolkits!