Digital convergence at heart of today's guest lecture

Loyalist PR enjoyed a visit today from Leona Hobbs, Digital Marketing Practice Lead at Toronto's MMK Marketing.

Leona spent the full day with us, discussing digital convergence and providing useful tips for new grads looking to break into the PR market.

A lively discussion also took place in the afternoon on the subject of working in PR in a "post-truth" world.

We're grateful to Leona for her ongoing support of the Post-Grad PR program at Loyalist College, and for continuing to lead our Post-Graduate Public Relations Advisory Committee.

Because of mentors like Leona, Loyalist PR continues to thrive and meet the demands of an ever-changing marketplace.

Thanks again, Leona!