This week, the Post-Graduate Public Relations students at Loyalist College enjoyed an informative (and entertaining) visit to the Bay of Quinte (BOQ) Regional Marketing Board offices in Belleville.
Led by Executive Director Dug Stevenson, Loyalist PR graduate and Communications Manager Laura Voskamp and Business and Program Development Manager Trevor Norris, Bay of Quinte Regional Marketing is an excellent example of effective destination branding in the local area.
The trip to Bay of Quinte provided applied learning following an in-class session on the importance of destination and community branding.
Our thanks to this dynamic trio for the insights, fun and learning that were jam-packed into one memorable afternoon.
Keep up the awesome work BOQ!