Monday, October 31, 2016

Thursday, October 20, 2016

Bay of Quinte Regional Marketing Board hosts Loyalist PR

This week, the Post-Graduate Public Relations students at Loyalist College enjoyed an informative (and entertaining) visit to the Bay of Quinte (BOQ) Regional Marketing Board offices in Belleville. 

Led by Executive Director Dug Stevenson, Loyalist PR graduate and Communications Manager Laura Voskamp and Business and Program Development Manager Trevor Norris, Bay of Quinte Regional Marketing is an excellent example of effective destination branding in the local area.

The trip to Bay of Quinte provided applied learning following an in-class session on the importance of destination and community branding. 

Our thanks to this dynamic trio for the insights, fun and learning that were jam-packed into one memorable afternoon.

Keep up the awesome work BOQ! 

Wednesday, October 19, 2016

Loyalist PR to hold SMASH & DASH for United Way

Mark your calendars! Loyalist PR students will be holding their 12th annual fall fundraiser for the United Way of Quinte on Thursday, November 10th from 7:30 am to 1:30 pm at Loyalist College.

Help us smash hunger, povery and homelessness by purchasing a $2 ticket (or three for $5) to take a swing at our first-ever Auto Smash event! That's right: take a swing at an old car with a sledgehammer and relieve all that mid-semester stress!

Besides relieving your stress, taking part in this FUNdraiser will also get your name in the draw for a ton of awesome prizes.

There will also be Smash & Dash events taking place in the Loyalist College dining hall and the student centre, so be sure to stop by and take part in the fun!

PLEASE NOTE: this is a CASH ONLY event.

Smash & Dash is open to students, staff, faculty and community members -- so be sure to join us!

P.S. Did you know that Post-Graduate Public Relations students have raised more than $78,600 for the United Way of Quinte over the years? Let's add a huge chunk of change to that total this year!

Friday, October 14, 2016

Loyalist PR Grad Profile: Steph Nguyen (2015/16)

Today's Loyalist PR Grad Profile features Steph Nguyen (2015/16), Account Coordinator for JAM Direct Inc., a marketing and advertising agency in Toronto, Ontario.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Steph completed a double major in Communications and Criminology at the University of Ottawa.

Loyalist PR: What made you decide to enroll in Loyalist PR?

Steph Nguyen: A high employment rate, close mentorship and guidance, as well as length were all factors that played a large role in my decision to choose Loyalist PR. I also remember contacting a couple of Loyalist PR graduates who I knew personally, to ask about their experiences. Hearing their positive take on the program and seeing their current success really solidified everything for me.

Loyalist PR: How did the program help prepare you for your current role?

Steph: Loyalist PR helped prepare me for my current role in a lot of different ways. A few specific takeaways I can note: grammar and writing skills (so, so, SO important), the ability to efficiently manage numerous projects simultaneously and on tight timelines, as well as valuable insights from guest speakers in the workforce. 

Loyalist PR: Could you describe for us some of your duties at JAM?

Steph: To say it as concisely as possible, I would say that I'm the middle-man between the client and our agency. Each week, I take project briefs from the client and then I brief a team of my own that typically consists of an Art Director and Copywriter. We then go through a very detail-oriented process to develop campaigns that meet the needs of the client. Depending on the size of the campaign, this process can take anywhere from a couple of weeks to a couple of months or more. 

Overall, it's really cool and gratifying to see digital, print and social projects from start to finish because you get to see things you've worked so hard on come to life.

Loyalist PR: Any highlights from your year in Loyalist PR that you'd like to share with us?

Steph: The Toronto trip was definitely a highlight of my year at Loyalist. It not only opened our eyes to the possibilities available within our career, but also provided a great opportunity to network. I made a couple of meaningful connections that lasted long after the trip ended.

Loyalist PR: Do you have any words of advice for this year's students?

Steph: As important as networking is, don't be afraid to cold call or cold email. Speaking from experience, the result may definitely surprise you - in a good way! Also, don't underestimate the importance of writing, or your resume. They are crucial. 

Loyalist PR: Thanks for your time, Steph, and good luck in your future endeavours! 

Monday, October 10, 2016

Loyalist PR spends a perfect fall day in Toronto

Loyalist PR's annual fall trip to Toronto took place on a perfect fall day with beautiful, sunny skies and plenty of fun and learning.

Our first stop was the Royal Ontario Museum (ROM) where Loyalist PR students made pitches to three senior museum communications staff on the Friday Night Live ROM series taking place on site this season.
Following a great visit at the ROM, it was time for lunch (and dino cookies!) in the ROM restaurant. Since it was only a couple days before Thanksgiving, we all gathered "family-style" to share a meal and talk about the morning we'd just experienced.
Next, it was time for a quick walk down the street to the offices of Fleishman Hillard where a number of PR agency folks led us through an informative and delicious presentation (thanks to client M&Ms).
Before we knew it, the time had come to head home -- and fortunately, our Loyalist PR crew is always full of fun and entertainment, so we enjoyed not only some funny stories, but also a medieval wedding video to pass the time.
Thanks to our partners for hosting us in Toronto, and to our Loyalist PR students for being professional and AWESOME throughout the trip.

Happy Thanksgiving, everyone!