Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Luisa completed a degree in Political Science and Masters in International Politics in Rome, Italy.
Loyalist PR: What made you decide to enroll in the Loyalist PR program?
Luisa Sorrentino: I was laid off at work and I had heard so many excellent reviews about this program that I took my opportunity with two hands
Loyalist PR: Tell us about your duties with Hastings County.
Luisa Sorrentino: I assist with the ongoing implementation of the Hastings County Economic Development Action Plan, help with research and the update of our community profile and support investment marketing over various social media channels. I'm also involved in tourism and business developments projects and assist in implementing the communication plan for Cultural Portal.
Loyalist PR: How did Loyalist PR help prepare you for your current position?
Luisa: Loyalist PR helped me learn how to use social media in a well-integrated communication strategy, taught me about all the current technology trends (Hootsuite especially) gave me experience with communication plans and taught me design principles. Most of all, PR writing class gave me a great advantage and the confidence to be successful in this position.
Loyalist PR: What do you enjoy most about your job?
Luisa: I love being in charge of social media, as well as brainstorming and writing for the Hastings County blog. I also enjoy implementing the existing communications plan and participating in all Tourism and Economic Development meetings.
Loyalist PR: Any words of advice for students entering the PR program this fall?
Luisa: Make the most of it all! Volunteer in the community when the opportunities arise and create relationships. When you are in class, be there 100%, participate with energy and see your life change in the direction that you dreamed of!
Loyalist PR: Thanks for sharing, Luisa -- have a wonderful summer!