Post-Graduate Public Relations students at Loyalist College were privileged to learn this week from from Leona Hobbs, a Toronto-based marketing and communications professional with expertise in social media and digital marketing.
Leona currently leads the digital marketing team at MMK Marketing, and is the chair of the Post-Graduate Public Relations Program Advisory Committee at Loyalist.
Leona covered a wide range of subjects from permission marketing and real-time bidding to digital marketing trends and technologies.
Thanks for spending time with us this week, Leona! You are truly an inspiration.
"In the digital space, attention is a currency. We earn it. We spend it." ~ Brian Solis