Today's Loyalist PR grad profile features Katie Stewart (2014/15) who is now employed as the Sales & Marketing Coordinator at Diamond Hotels Management Inc. in Kingston, Ontario.
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Katie completed her Bachelor of Arts (Honours) in Stage and Screen Studies from Queen's University.
Loyalist PR: What made you decide in the Post-Grad PR Program at Loyalist?
Katie Stewart: After going to university, I knew I either wanted to pursue a masters degree or go for a post-grad program that would give me hands-on experience. As you can see, I sent the post-grad route! The PR Program is versatile to any industry, including arts and entertainment, health care, private and public sectors. It opens a lot of doors (and windows). It was the right choice.
Loyalist PR: How did the Post-Grad PR Program help prepare you for your current role with Diamond Hotels Management?
Katie: First and foremost, my internship at Loyalist gave me the networking connections to get this role. My supervisor passed on my name to one of her colleagues, and the rest is history! Our in-class preparation was essential as well. I use our studies in social media management and digital design daily.
Loyalist PR: Could you describe some of your daily duties for us?
Katie: Each day I write posts for each of our 12 social media channels, update each of the digital display boards within the hotel, work on branding collateral for each property, as well as facilitate the billing and event orders in the sales department. I've also done crazy things like order new lounge furniture (I love shopping!) and working with brand new display technology from Samsung.
Loyalist PR: What do you enjoy the most about your job?
Katie: I love that each day brings another challenge. In my role, I assist with the marketing of four hotels, one restaurant and one banquet centre as well as assisting the sales team of one of these properties. There's always something to do! There's always more to learn, and I'm lucky that the people I surround myself with are some of the best in the business, so they're willing to mentor me (and learn new things from me too). I also have a pretty great view from my window...
Loyalist PR: Any highlights you'd like to share from your year in Loyalist PR?
Katie: I was one of the kooky ones in Loyalist PR. Some of my favourite moments were times that the class was just able to laugh together -- and that happened often! Whether we were laughing at a terrible presentation (don't worry, they happen!), dancing or pot lucking, Loyalist PR is full of those "good for the soul" moments of laughter.
Loyalist PR: Any words of advice for this year's PR squad?
Katie: My suggestion is to be confident in your abilities. Clean up your social media presence. Pay attention in digital design. Dance and bring in rewards for your classmates for sitting through your presentation. Chocolate money seems to work best.
Loyalist PR: Thanks for taking the time to speak with us, Katie! All the best with your new role.