Today's Loyalist PR Grad Profile features Chris Robinson (2009/10) who is now employed as the Western Canada Outreach Coordinator for Top Shot Hockey Inc. based in Richmond, BC.
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Chris completed a diploma in Radio Broadcasting.
Loyalist PR: What made you decide to enroll in the Post-Grad PR Program at Loyalist?
Chris Robinson: I wanted to enroll in the Loyalist PR program after speaking to students who took it in previous years. It seemed like a great opportunity to expand my skill set and provide me with a better opportunity to land a job after college.
Loyalist PR: What are some of your current duties as Western Canada Outreach Coordinator?
Chris: I am responsible for expanding the Top Shot Hockey brand in western Canada. I work with organizers of hockey tournaments, public events and companies launching promotional campaigns to find ways our equipment can be used for their event. It can be anything from a fan zone for the World Juniors and Memorial Cup to launching a new product. I am also responsible for setting up and operating these events.
Loyalist PR: How did Loyalist PR help prepare you for your current role?
Chris: Loyalist PR prepared me in a variety of ways. It taught me how to make presentations with impact, how to manage client expectations, plan and execute public events, and to always have a contingency plan. It also taught me the importance of being prepared for any situation that may arise while holding an event.
Loyalist PR: Any highlights of your year in Loyalist PR that you'd like to share?
Chris: I enjoyed the entire year, and felt that the eight months just flew by. Two of the biggest highlights for me were the mock disaster and the fundraisers we organized. I plan and organize events on a regular basis, and the fundraiser for Loyalist PR was one of the first times I had the opportunity to create and execute an event for the general public.
Loyalist PR: Any words of advice for this year's graduating students?
Chris: Enjoy it, learn everything you can, hold onto your notes and buy the CP Style Guide. I still refer to hand-outs I received in the class as well as the style guide.
Also, if you're not great at graphic design, stick with it and practice, practice, practice! I did not like it in school, but have had to reteach myself how to use Illustrator and other Adobe programs in recent years for work. It was much nicer to have Peggy there guiding you!
Loyalist PR: It has been a pleasure to catch up with you, Chris -- enjoy that West Coast weather, and all the best with your thriving career!