Thursday, January 22, 2015

Toronto guest sheds light on MRPs

It was a busy week, capped off with a great visit today from Jenny Cruxton, Business Development Manager for Toronto's Fifth Story (formerly News Canada).

Jenny provided Loyalist PR students with a great presentation on Media Relations Ratings Points (MRPs), and their impact on the metrics of a PR campaign or event.

Always a pleasure, Jenny -- thanks for stopping by!

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