Guest speaker stops by to discuss PR metrics

This week the Post-Graduate Public Relations Program welcomed Stephen Harrington, Managing Director of Client Success for Meltwater Canada (Toronto) as a guest speaker.

Since this week's focus has been on monitoring, measurement and metrics, Stephen's presentation of Meltwater's multimedia public relations platform was both timely and relevant.

Students learned more about how a service like Meltwater can have a major impact on the evaluation of a media relations, social media or event strategy. 
Thanks for stopping by, Stephen -- we enjoyed the visit and learned a lot!