Sunday, January 25, 2015

Grad Profile: Tara Bolger (2010/11)

Today's Loyalist PR Grad Profile features Tara Bolger (2010/11) who is now employed as an account manager for BlueSky Communications in Toronto.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Tara completed a diploma in Advertising (also at Loyalist).

Loyalist PR: What made you decide to enroll in the Post-Grad PR Program at Loyalist?

Tara Bolger: I really wanted to take something extra to not only complement what I learned in advertising, but also to add a completely new skill set to my portfolio. Advertising and PR fit perfectly together. I also heard great things about the certificate from friends and peers in the advertising program.

Loyalist PR: What are some of your duties as an account manager at BlueSky Communications?

Tara: I work with different clients on day-to-day management and media outreach. I spend a lot of my time developing and pitching story angles, coordinating interviews and monitoring for media coverage. I get to do a lot of writing which is wonderful because that's what I love -- everything from story angles to briefing notes to social media posts.

Loyalist PR: How did the PR program help prepare you for your current role?

Tara: Loyalist PR helped prepare me in so many ways. One of the biggest would be the client projects we worked on. Being able to develop real PR plans was something I really benefited from. Loyalist PR also gave me confidence in myself and my abilities.

Loyalist PR: Any highlights from your year in the PR program that you'd like to share?

Tara: All of the hands-on projects we did, especially the fundraisers. It really didn't feel like work, because my peers became friends and everyone in the program was there for the same reason. Every day I learned something new, and not just from the professors, but from my peers as well.
Loyalist PR: Any words of advice for this year's PR students?
Tara: If you really want something, go for it -- don't let anything hold you back. I remember wanting an internship at Skate4Cancer so badly, but thought there was no way I was going to get one. After talking with peers and Kerry, I realized it was totally possible. I sent an email and resume and reached out via social media. I ended up getting a Skype interview with the Skate4Cancer team and on that call, I got the internship. As cheesy as it sounds, nothing is impossible if you're willing to put in the work and effort.
You leave the PR program with the skills you need to succeed, and a strong network of professionals who are always there to answer any questions you have.

Loyalist PR: Thanks for sharing your thoughts with us, Tara! We're proud of you -- keep up the amazing work!

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