Thursday, October 30, 2014

The latest look for Loyalist PR students:

Our new Loyalist PR t-shirts have arrived! Watch for them around campus starting next week when you'll catch a glimpse of them at the United Way Truckload Sale!

Thanks to PR student Lacy Gillott for the great design job.

#Peace #Love #PublicRelations

Wednesday, October 29, 2014

United Way Truckload Sale: Nov. 6th


On November 6, 2014 the Post-Graduate Public Relations students at Loyalist College will be hosting a Truckload Sale in support of the United Way of Quinte.

On Oct. 17th, all Loyalist College staff, faculty and students were emailed a copy of the order form (sorry, this is an internal sale only) which is now DUE tomorrow.

If you have not yet submitted your order form, please do so by tomorrow (Oct. 30th) at 3 pm.

Pick-up of all pre-ordered items will take place in the Shark Tank Pub from 8 am to 1 pm on Thursday, November 6th at Loyalist College.

Thank you for supporting the United Way of Quinte!

Friday, October 24, 2014

Loyalist PR Alumni Panel inspires students

The Loyalist PR faculty and students would like to thank the amazing graduates of our Post-Graduate Public Relations Program who came out yesterday for our 9th annual Loyalist PR Alumni Panel.

Participants included:

* Devon Taylor, Account Executive, Instigator Communications (Toronto)

* Luc Fournier, Membership Coordinator, Belleville & District Chamber of Commerce

* Alexander Smith, Account Coordinator, Environics Communications (Toronto) 

* Jeannie Maidens, Special Events Coordinator, Municipality of Port Hope

* Jerika Bradford, Communications Officer, Canadian Wildlife Federation (Ottawa)

* Lola McMurter, Special Events Coordinator, Lung Association (Belleville)

* Jessica Chartrand, Online & Social Media Coordinator, Revue Design (Belleville) 

* Bryna Jones, Community of Practice/Communications Coordinator, World Vision International (Washington DC) 

Thanks to all those who participated. We wish you the best of success in your careers! 

Photo courtesy of Hannah Eden, Loyalist College Marketing & Communications

Wednesday, October 22, 2014

Grad Profile: Katrina White (2013/14)

Katrina White (far left) at the 2014 Toronto International Film Festival 
Today's Loyalist PR Graduate Profile features Katrina White (2013/14) who is now employed as an Account Coordinator at Aerial Communications in Toronto.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Katrina completed a Bachelor of Arts from the University of Guelph with a major in Political Science and a minor in History.

Loyalist PR: What made you decide to enroll in Loyalist PR?

Katrina White: I enrolled in Loyalist PR after hearing about the program from a family friend. I thought the courses looked comprehensive and more applied than my previous education. The program seemed to be a great compliment to volunteer work that I did while at university.

Loyalist PR: Could you describe to us some of the responsibilities of your current role?

Katrina: In my current position I write news releases, manage social media accounts, create newsletters, add to media lists and monitor media. I communicate with clients and report back to them. I also plan events and carry out social media contests. One highlight was getting to prepare a client for television interviews. No two clients or days are the same.
Katrina at the Toronto International Film Festival 
Loyalist PR: What do you enjoy most about your job?

Katrina: We work with a lot of travel/ tourism clients, which is really interesting to me. I love travelling and am really passionate about the spectacular wine and culinary tourism options right here in Ontario.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

Katrina: Loyalist PR gave me a well-rounded set of skills that benefit me on a daily basis. The program prepared me for writing for many different platforms and audiences. I also gained valuable skills in problem solving and event planning that have been very useful.

Loyalist PR: Any highlights of your year in Loyalist PR that you’d like to share?

Katrina: The biggest highlight was the amazing friends that I met in Loyalist PR. Having that support group in school allowed us to achieve some really great events and creative projects. 

I was with a group of people who were engaged and excited to go to networking events and make the most out of the opportunities we had. We continue to bounce ideas off each other now that we are working in different areas.


Katrina with fellow grads at Convocation Day 2014
Loyalist PR: Any words of wisdom for this year’s Loyalist PR students?

Katrina: You get out of Loyalist PR what you put into it. There were aspects that really intimidated me. I almost didn’t take the program when I saw that there was a digital design class. However, it became one of my favourite classes thanks to an incredibly supportive teacher. I learned that it is never too late to learn a new skill and that you should never tell yourself that you can’t do something

I approached the program determined to take every opportunity that came my way. I encourage students to attend as many networking events as possible and read as much about the industry as you can. I found the professional association memberships particularly useful. The IABC and CPRS both hold really great events for students - go to them!

Loyalist PR: Thanks for your time, Katrina - and good luck in your new position! 

CPRS Toronto President visits Loyalist PR

The faculty and students of the Post-Graduate Public Relations Program of Loyalist College would like to sincerely thank CPRS Toronto President Maryjane Martin for visiting our class this week.

Maryjane provided an excellent overview of the Canadian Public Relations Society (of which all Loyalist PR students are members). 

She also highlighted the eight trends affecting the PR industry today, as well as seven issues facing business in general.

The session also introduced students to the benefits of being CPRS members, both now and after graduation.

Thanks for taking the time out of your busy schedule to spend the morning with us, Maryjane! 

Loyalist PR takes a road trip to Toronto

One of the highlights of the fall semester is our annual trip to Toronto -- and this year did not disappoint!

We'd like to say as HUGE thanks to the great organizations that hosted us this year:

Rogers Centre and Blue Jays Care Foundation 

Ripleys Aquarium

Steam Whistle Brewery

It was great to meet with the public relations and marketing staff from these great organizations.


And of course -- thanks to all of our amazing students who made this a day to remember! 

CBC Studios

See you again soon, Toronto! 

Photos courtesy of Ben Quaiff, Loyalist College Marketing & Communications Department

Thursday, October 02, 2014

Guest speakers visits Loyalist PR students


Rhonda Cunningham
Thanks to Rhonda Cunningham, Executive Director of the Northumberland Hills Hospital and Stephen Paul, Economic Development Manager for the County of Lennox & Addington for spending the day with us today here in Loyalist PR.

Learning points ranged from major gifts to promoting tourist destinations and community events on a global scale.

Stephen Paul

The interaction of guest speakers in our Post-Graduate Public Relations program here at Loyalist College provides students with valuable networking opportunities, as well as a view of the public relations/communications world from the vantage point of various sectors.

We look forward to hearing about new and exciting ventures from both of these guest speakers and their organizations in the future!