Thursday, November 27, 2014

Loyalist PR graduate wins TIAC award

Congratulations to Loyalist PR graduate Maggie Doucette (2012/13) on winning a Tourism Industry Association of Canada (TIAC) award this week.

Now the Manager of Marketing & Communications at Ripleys Aquarium in Toronto, Maggie was recognized for her social media campaign work surrounding the opening of the city's newest tourist attraction in 2013. 

We're proud of you, Maggie! 

Wednesday, November 26, 2014

Jersey day and tailgate party with Loyalist PR!

Loyalist PR enjoyed a great day yesterday with guest speaker Toronto-based digital media guru Leona Hobbs, PLUS our first-ever jersey day and tailgate party!

Our learning sessions about digital media convergence and interactive marketing were balanced by a delicious potluck (tailgate-style of course) and general shenanigans. 

Thanks to Leona for joining us -- and to the Loyalist PR crew for being so awesome!

Friday, November 14, 2014

Loyalist PR grad talks sports PR with students

Thanks to Loyalist PR grad Mike Masaro (2005/06) who returned to Loyalist College today to chat with public relations students about his career as Media Relations Manager for the Toronto Football Club (FC)
As a part of the Maple Leaf Sports & Entertainment (MLSE) brand, Mike had some great advice for students looking to break into the world of sports PR.

Thanks for making the trek from Toronto to spend some time with us this morning, Mike! We all learned a lot. 

See you again soon!

Thursday, November 06, 2014

Loyalist PR raises $12,667 for United Way!

Our thanks to the Loyalist College community who helped Post-Graduate Public Relations students raise $12,667.17 for the United Way of Quinte today!
From 6:45 am until 2 pm, students put in a full and energy-filled day of sorting and filling product orders, cashing out customers and assisting in various other duties.
We are also grateful to our sponsor, Procter & Gamble, who provided all product at no cost, so that all proceeds were pure profit from this sale.
Thank you, Loyalist and PR students!

Monday, November 03, 2014

Loyalist PR at work in the community

Loyalist PR students are actively involved with a number of community-based activities this month. Definitely never a dull moment...

Today we unloaded a transport truck filled with Procter & Gamble products donated for this Thursday's GIANT United Way Truckload Sale. (Toilet paper, anyone?)
Later in the afternoon, our social media team met with the Belleville Professional Firefighters Christmas Toy Drive. 
We all left inspired, and ready to get the word out about this worthwhile cause. Stay tuned for details to follow!