|Katrina White (far left) at the 2014 Toronto International Film Festival|
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Katrina completed a Bachelor of Arts from the University of Guelph with a major in Political Science and a minor in History.
Loyalist PR: What made you decide to enroll in Loyalist PR?
Katrina White: I enrolled in Loyalist PR after hearing about the program from a family friend. I thought the courses looked comprehensive and more applied than my previous education. The program seemed to be a great compliment to volunteer work that I did while at university.
Loyalist PR: Could you describe to us some of the responsibilities of your current role?
Katrina: In my current position I write news releases, manage social media accounts, create newsletters, add to media lists and monitor media. I communicate with clients and report back to them. I also plan events and carry out social media contests. One highlight was getting to prepare a client for television interviews. No two clients or days are the same.
|Katrina at the Toronto International Film Festival|
Katrina: We work with a lot of travel/ tourism clients, which is really interesting to me. I love travelling and am really passionate about the spectacular wine and culinary tourism options right here in Ontario.
Loyalist PR: How did Loyalist PR help prepare you for your current position?
Katrina: Loyalist PR gave me a well-rounded set of skills that benefit me on a daily basis. The program prepared me for writing for many different platforms and audiences. I also gained valuable skills in problem solving and event planning that have been very useful.
Loyalist PR: Any highlights of your year in Loyalist PR that you’d like to share?
Katrina: The biggest highlight was the amazing friends that I met in Loyalist PR. Having that support group in school allowed us to achieve some really great events and creative projects.
I was with a group of people who were engaged and excited to go to networking events and make the most out of the opportunities we had. We continue to bounce ideas off each other now that we are working in different areas.
|Katrina with fellow grads at Convocation Day 2014|
Katrina: You get out of Loyalist PR what you put into it. There were aspects that really intimidated me. I almost didn’t take the program when I saw that there was a digital design class. However, it became one of my favourite classes thanks to an incredibly supportive teacher. I learned that it is never too late to learn a new skill and that you should never tell yourself that you can’t do something
I approached the program determined to take every opportunity that came my way. I encourage students to attend as many networking events as possible and read as much about the industry as you can. I found the professional association memberships particularly useful. The IABC and CPRS both hold really great events for students - go to them!
Loyalist PR: Thanks for your time, Katrina - and good luck in your new position!