Prior to enrolling the Post-Graduate Public Relations Program at Loyalist College, Hannah completed a bachelor of design (BDes) from Nova Scotia College of Art & Design in Halifax.
Loyalist PR: What made you decide to enroll in Loyalist PR?
Hannah: I worked various retail positions for a few years after I graduated university, and finally decided that I would need further education if I wanted to get a position in communications. The PR program at Loyalist seemed like it would be a good fit, and it was only a year-long commitment which I liked.
Loyalist PR: How did Loyalist PR help prepare you for your current role?
Hannah: The fundraising and event planning courses were the most relevant to the work I do now (which makes me wish I had paid closer attention in those classes)! The experience of having actually planned an event was definitely something my employer considered when I was hired. My internship [at Venture Communications in Toronto] was an incredibly valuable experience I never would have gotten otherwise.
Loyalist PR: What does your role at the Alzheimer Society entail?
Hannah: I am in charge of both Special Events and Development. At the moment, my day-to-day is a lot of event planning, since we have a big one coming up. I call local businesses for sponsorship and prize donations. I also write press releases and work with local news outlets to get coverage of our event.
On the development side of things, I have implemented a monthly giving program, and I am currently working on creating a legacy giving program.
Every day is different, and I use the whole range of skills I gained from the PR Program at Loyalist.
Loyalist PR: Any highlights you'd like to share from your year in Loyalist PR?
Hannah: Finally getting an internship! I was one of the last people in the class to confirm mine, and I was starting to worry. Another highlight was our guest speaker, Rhonda Cunningham, from the Northumberland Hills Hospital Foundation. That was the first time I thought I might like to work for a non-profit.
Loyalist PR: Any words of advice for this year's students?
Hannah: I know everyone tells you how important writing is, but I'm going to say it again. Learning to write well is the most important skill you will learn this year, so practice as much as you can!
Loyalist PR: Thanks, Hannah - it was a pleasure catching up with you! Good luck with your career.