Wednesday, March 05, 2014

Grad Profile: Alexander Smith (2012/13)

Today's Loyalist PR graduate profile features Alexander Smith (2012/13) who is now employed as an Account Coordinator at Environics Communications in Toronto, Ontario.

Environics Communications is a full-service marketing communications and public affairs firm with offices in Canada and the United States.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Alexander completed a Bachelor of Arts Honours degree in Musicology and Political Science at Queen's University.

Loyalist PR: What made you decide to take Loyalist PR?

Alexander: I have always been interested in the news, media and the tactics of communications. Public relations became a natural fit for me.

I chose to study at Loyalist after researching a few college programs. I found Loyalist PR to offer a broader focus than other schools, and the program seemed to be held in regard by its graduates.

Loyalist PR: Describe some of your current duties as an Account Coordinator at Environics.

Alexander: No two days are alike, and that keeps my work very exciting. As an Account Coordinator, I am responsible for media monitoring, event management, crafting media lists, research and many unexpected tasks on a frequent basis. I have gotten to work on several great client accounts, from major health care and pharmaceutical companies to household names like Nestle Canada, Shoppers Drug Mart and the Heart & Stroke Foundation.

Loyalist PR: How did the Post-Grad PR program help prepare you for your current role?

Alexander: I always have several different projects on the go, each with a different team. Working several projects at once in Loyalist PR gave me a taste of the great multitasking challenge I now deal with on a daily basis.

The one-month internship [Alexander interned with the Canadian Film Institute in Ottawa] and other employment opportunities that I secured through Loyalist PR and Loyalist College were invaluable as well.

Loyalist PR: Can you share any highlights from your year in Loyalist PR?

Alexander: Group projects were always an exciting and great learning experience. I got to collaborate with my talented and fun classmates to put together some great reports and terrific events. There was a lot of camaraderie in our class, and I take away several treasured friendships from my time in the program.

Loyalist PR: Any words of wisdom for this year's PR students?

Alexander: Make yourself employable, which means your most important task is to network. Loyalist PR alumni, in particular, are a great networking resource, and I owe them for an internship, a job interview and other friendly offers of help. Many people are only too happy to respond to
requests for help and advice.

Loyalist PR: Thanks for your insights, Alexander -- we loved having you in the program. Good luck in your career!

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