Leona Hobbs talks content marketing

We enjoyed a great learning session yesterday with Leona Hobbs of Toronto who stopped by our Loyalist PR classroom to discuss content marketing in today's digital marketplace.

Leona covered a wide range of fascinating topics (from social object theory to creating and distributing great web content).

Our particular favourite case studies involved Oreos and Paint Chips for Men (from CIL) -- both fascinating topics for discussion!

Great presentation, Leona - we learned a lot and got lots of inspiration for our next client projects!