Thursday, February 13, 2014

Leona Hobbs talks content marketing

We enjoyed a great learning session yesterday with Leona Hobbs of Toronto who stopped by our Loyalist PR classroom to discuss content marketing in today's digital marketplace.

Leona covered a wide range of fascinating topics (from social object theory to creating and distributing great web content).

Our particular favourite case studies involved Oreos and Paint Chips for Men (from CIL) -- both fascinating topics for discussion!

Great presentation, Leona - we learned a lot and got lots of inspiration for our next client projects!

Thursday, February 06, 2014

Loyalist PR hosts college Career Fair!

Many thanks to all the Loyalist PR students who did a great job of hosting today's Career Fair at Loyalist College!

Despite the freezing temperatures and hard work, you all showed up and did your best with a smile on your face.

We're proud of you all!