Linking gum and qualitative analysis...

It may LOOK like Loyalist PR students are just sorting gum (which in fact they are), but actually they're also engaged in qualitative analysis... who knew?!

Thanks to Ellen Cooper, owner of Quadra Research who stopped by our classroom this week to teach us how to hold effective focus groups, and how qualitative research can enhance our public relations activities.

We enjoyed the experience, Ellen - thanks for stopping by!