Saturday, January 25, 2014

Loyalist PR student wins athletic award!

Congratulations to our very own Justin DeHaan (front row, far left) on receiving one of Loyalist College's coveted athletic scholarships this year!

We're proud of you, Justin -- keep up the great work!

Thursday, January 16, 2014

Linking gum and qualitative analysis...

It may LOOK like Loyalist PR students are just sorting gum (which in fact they are), but actually they're also engaged in qualitative analysis... who knew?!

Thanks to Ellen Cooper, owner of Quadra Research who stopped by our classroom this week to teach us how to hold effective focus groups, and how qualitative research can enhance our public relations activities.

We enjoyed the experience, Ellen - thanks for stopping by!

Thursday, January 09, 2014

Client projects are underway!

Dug Stevenson interviews Loyalist PR student Laura Voskamp in a class exercise entitled "Tips from the Red Carpet".
Welcome back to all our Loyalist PR students this week! Our second semester got off to a snowy start, but ended in spectacular fashion as we culminated a week of client presentations today with Dug Stevenson and Anne Moore of Bay of Quinte Tourism.

Special thanks to Dug who also delivered a memorable teaching session, including "Tips from the Red Carpet". As a seasoned interviewer, Dug delivered great advice to Post-Grad PR students on how to PMAN (stands for Prepare, Means, Appearance and Networking)!

Thanks to all our clients for stopping by this week -- we look forward to an action-packed semester ahead!