Today's Loyalist PR graduate profile features Danielle Bruni (2012/13) who is now employed as the Community Initiatives Coordinator with the Canadian Diabetes Association of Sault Ste. Marie & District.
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Danielle completed a diploma in Hospitality Management in Sault Ste. Marie.
Loyalist PR: What made you decide to enroll in the Post-Grad PR Program at Loyalist?
Danielle: I chose to take the public relations program at Loyalist because I wanted to build my own brand outside of my hometown without the assistance of my family. However, if I did need to use them as a resource, they were still close by. My aunt is a teacher at the college, and I was also living with her over the course of the year while I was away at school.
I wanted change, away and out of my comfort zone, and Loyalist PR helped me realize exactly where I wanted to be -- out in front, communicating with the public.
Loyalist PR: How did the Post-Grad PR Program help prepare you for your current position?
Danielle: Classes involving all social media platforms were definitely an asset. With our second annual gala approaching, I am able to monitor our Facebook and Twitter pages effectively. Both writing classes also helped me a lot. At first, I wasn't sure I was learning anything new through my writing classes, but it wasn't until after the program was finished that I realized it was the small details that mattered the most.
I learned this especially during my internship at Great Wolf Lodge in Niagara Falls where I was asked to review and update the company's original media kit. The last time it was used was back in 2006 when they first opened. Having to write a blog post every week improved my writing abilities, even though I didn't think so at first!
Loyalist PR: Are there any highlights of your year in Loyalist PR that stand out in your mind?
Danielle: Some of my favourite memories from the Loyalist PR program were the Toronto trip, the multicultural potluck and the United Way Truckload Sale. During the Toronto trip I got to see the other side of my classmates that I didn't see every day in the classroom. With that, some of my friendships definitely grew.
I also got to see some of Toronto's top PR agencies. Throughout the tours, they told us some of the qualities they were looking for in summer interns. They also told us not to be afraid to speak up and ask a question.
For the multicultural potluck, I got a chance to taste something from everyone's family cookbook. It was awesome!
The truckload sale was interesting -- I'm sure the classroom still smells of Bounce sheets! It was a hectic, busy day for a great cause which made it all worthwhile.
Loyalist PR: Any final words of wisdom for this year's Loyalist PR crew?
Danielle: "Don't say the sky is the limit when there are footprints on the moon." ~ Anonymous