Meet downtown's new promotor

The following article about Loyalist PR grad Sarah Tummon (2007/08) appeared in The Intelligencer (by Jerome Lessard) on November 14, 2012:

Former special events coordinator for the city of Quinte West, Sarah Tummon, has moved home.

Belleville Downtown Improvement Area (BDIA) hired the Belleville resident as its executive director, a new position within the organization that aims to provide business promotion and improvement functions for business owners in downtown Belleville.

The BDIA has as its mandate to improve, beautify and maintain public lands and buildings within the city's downtown area and promote the area as a business and shopping area.

Since reporting Monday, Tummon is responsible for overall management and operations of the organization and directly reports to BDIA's chairman Edie Haslauer.

Thanks to her two years as special events coordinator at the city of Quinte West, Tummon brings with her extensive experience in event management, public and media relations as well as marketing.

"The position I had with the city of Quinte West fell under the umbrella of economic development and brought me to coordinate events in the downtown and other development projects for the downtown in Trenton," she said.

"I am thrilled to join the BDIA and be working on many exciting initiatives that are underway. As a Belleville resident, I am honoured to be part of the ongoing revitalization of downtown Belleville."

In addition to hiring Tummon as executive director this week, the BDIA welcomed coordinator Kathryn Di Donato back, following a year maternity leave.

"I am looking forward to working with Sarah and am excited about what the future holds for the BDIA," said Di Donato.

Among her first assignments, Tummon will oversee the BDIA's annual general meeting at Belleville Club this Thursday at 5:30 p.m. She said a review of annual reports and filing positions that are current vacant on BDIA's board of director will be on the menu of this year's meeting.

"Also, Crowe Productions Inc. will be launching the new Virtual Downtown Walk Through on our web site ( We encourage our BDIA members and members of the public to attend Thursday's meeting," said Tummon.