Today's Loyalist PR graduate profile features Sean Ashbridge (2011/12) who is now employed as Account Coordinator at Immersion Media in Toronto.
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Sean completed a degree in Geography (minor in Political Science) from the University of Guelph.
Loyalist PR: What made you decide to enroll in the Post-Graduate Public Relations Program at Loyalist?
Sean Ashbridge: I decided to enroll in Loyalist PR because I saw the course calendar sitting on my bed. After leaving another post-grad program I didn't enjoy because I was sitting in front of a computer for hours on end, I wanted something else.
Knowing that a liberal arts degree wasn't enough for today's workforce, I decided to go to the open house, and could really see myself enjoying the many diverse jobs that grads of the program had.
Loyalist PR: Can you tell us about your duties in your current position with Immersion Media?
Sean: My current duties include a bit of everything, from researching element costs for a client estimate to planning and executing events throughout Canada, and doing the payroll for reps working events for our company.
Loyalist PR: How did the Post-Graduate Public Relations Program help prepare you for your current position?
Sean: Starting this position, I felt fully prepared because of the client projects we worked on in class. During the client projects, I learned to deal with clients in terms of speaking with them professionally, and managing their expectations which heps me on a daily basis, as my whole job is client projects and events.
Loyalist PR: What was the highlight of your year in Loyalist PR?
Sean: For me, the highlight of the year was sitting down and having a beer with many people in the class. I know that doesn't sound like much, but it's the simple things I look back on with the most fondness.
Loyalist PR: Any words of advice for current or future Loyalist PR students?
Sean: This job is not all about what you know, and what you can do; you have to have the right personality. You need to be able to be flexible, because things can and will change. You need to be able to laugh (at times at wildly inappropriate things) and realize that if you're going to spend 40-50 hours/week working, you might as well have fun with the people you are working with.
Loyalist PR: Thanks for the insights, Sean! And all the best in your career with Immersion Media.