Loyalist PR students had the pleasure of welcoming Stephen Paul, Manager of Economic Development for the County of Lennox & Addington in class this afternoon.
Besides being a powerful, creative force behind some of L&A's recent marketing initiatives, Stephen is also known as the "Moose Guy" who helped build the now-famous Toronto "Moose" campaign in the early 2000s.
Students enjoyed the opportunity to learn from and interact with Stephen this afternoon, as he spoke about event marketing, city branding and leveraging media partnerships.
Thanks for stopping by, Stephen. We had a great time!