Wednesday, October 31, 2012

Grad Profile: Jerika Bradford (2011/12)

Today's Loyalist PR Grad Profile features Jerika Bradford (Loyalist PR 2011/12) who is now employed as the Public Relations Officer at Canadian Wildlife Federation (CWF).
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Jerika completed a diploma in Advertising at Loyalist.
Loyalist PR: What made you decide to enroll in the Post-Grad PR Program at Loyalist?

Jerika Bradford: I knew I wanted to enrol in Loyalist PR the moment I graduated from Advertising. To me, public relations and advertising complement each other perfectly, and would give me a better chance at getting a job. And it did!

Loyalist PR: How did Loyalist PR help prepare you for your current position?

Jerika: I always knew I wanted to work for a wildlife conservation organization, and since most of these types of organizations are non-profit, Loyalist PR gave me the essential skills to use in a non-profit setting. With the hands-on projects, reports, organizing fundraising events, etc., the program was exactly what I needed to set me apart when I went on internship.

Loyalist PR: What are some of your current duties as a Public Relations Office at the Canadian Wildlife Federation?

Jerika: Among my duties at CWF is organizing, planning and coordinating CWF's 2013 Walk for Wildlife (W4W) event. This involves communicating and planning with sponsors, media, hiking groups, provincial parks, etc. throughout Canada. I am also creating content for the W4W web site, and building W4W on-line presence using social media.

Loyalist PR: Sounds cool! Can you share any highlights of your year in the Post-Grad PR Program at Loyalist?

Jerika: I really enjoyed volunteering in all the fundraising projects that took place throughout the year; it's amazing what everyone was able to pull off!

Loyalist PR: Any words of advice for current or future Loyalist PR students?

Jerika: Give 110% during your internship, even if it turns out you're not exactly doing anything glamorous. This is easier said than done, but it could be something as simple as being stuck researching -- if they ask you for five media contacts, give them 10! Always go above and beyond expectations, because someone is always noticing. And they will remember you!

Tuesday, October 30, 2012

Loyalist PR crew helps host Open House

Bravo to the Loyalist PR students (also known as the "Green Shirts") who helped host the Loyalist College Open House today!

As a hurricane of high school students descended on campus, Loyalist PR was there to meet, greet, guide and act as brand ambassadors for the college, both indoors and out (see photo below).

Thanks to everyone for their hard work, and for making a positive first impression on future Loyalist students!

Wednesday, October 24, 2012

Grad Profile: Rachel Pearsall (2011/12)

Today's Loyalist PR graduate profile features Rachel Pearsall (2011/12) who is now employed as the paid Public Relations Intern for Project Sunshine Canada.

Prior to enrolling the Post-Graduate Public Relations Program at Loyalist College, Rachel completed a Bachelor of Arts in History from the University of Ottawa.

Loyalist PR: What made you decide to enroll in Loyalist PR?

Rachel Pearsall: It was my third year of university and I realized that I didn't actually want to pursue anything in the history field. I was becoming really discouraged with the limitations of just a degree. I researched post-grad degrees and diplomas, and found the Loyalist Public Relations Program. I liked that it would complement my degree, centred around practical experiences and was in my hometown.

Loyalist PR: How did the Post-Graduate Public Relations Program help prepare you for your current position?

Rachel: My first day on the job, I wasn't nervous at all. I knew I had all the skills I needed to be successful. The two events where I was a leader, as well as my two internships, were great in helping me prepare for this job. The practical experience and knowledge I've gained from this program are invaluable.

Loyalist PR: What do some of your current duties include?

Rachel: Project Sunshine Canada is a hospital charity that runs children's programming in eight hospitals in the Greater Toronto Area (GTA) and Montreal. Every week, I work with volunteers to ensure they have everything they need to run the programming. But currently, I'm focusing on the two major fundraising events for Project Sunshine. Recently, I helped run the 2nd Annual Shine On! fundraiser, and in November I will help run the Sunshine Ball.

Preparing for these two events and running the day-of activities is a lot of work, but very exhilarating. Dealing with vendors, ticket sales, the venue, decor, seating plans as well as set-up and take-down is all a part of events planning.

Loyalist PR: Can you share with us some of the highlights of your year in Loyalist PR?

Rachel: The people and friendships made the year that much more enjoyable. Going out into the workforce and living in different cities, it's nice that I have friends to call in many of them. Another aspect would be fundraising for the Humane Society [during my time with Loyalist]. So much work was put into the event by my team, and to have it be so successful was really gratifying.

Loyalist PR: Finally, any words of wisdom for current or future Loyalist PR students?

Rachel: Take every opportunity that comes your way, and try to be open to all aspects of PR, like events, fundraising, etc. Just enjoy the year and know that the right opportunity will come your way!

Tuesday, October 16, 2012

Guest speaker from Meltwater Group

Big thanks to Steve Harrington, Senior Account Manager, Client Relations who dropped by yesterday to speak to Post-Grad Public Relations students here at Loyalist about Meltwater Group.

Besides introducing us to Meltwater News, Meltwater Press and Meltwater Buzz, Steve answered a wide range of questions about media monitoring, media list creation and media relations in general.

Thanks for stopping by, Steve!

Thursday, October 04, 2012

Loyalist PR spends the day in Toronto...

Loyalist PR students enjoyed a fun-filled day in Toronto yesterday, visiting Steam Whistle Brewing, Hill & Knowlton Strategies Canada and the Strombo Show at CBC Studios (see photo above).

Among the great themes we learned about were branding, corporate social responsibility and what it's like to work in a high-profile PR agency.

Great trip, everyone!

Tuesday, October 02, 2012

Campus truckload sale is back!

We're excited to announce that the 3rd annual United Way Campus Truckload Sale is set to take place on Thursday, October 18th from 8 a.m. - 2 p.m. in the cafeteria at Loyalist College.

Once again, shoppers can take advantage of the low, low prices offered by Procter & Gamble on everything from hygiene items to household cleaning products.

The MAJOR DIFFERENCE this year is that all items must be PRE-ORDERED.

Post-Grad Public Relations students will be circulating order forms to members of the college community over the next couple of weeks.

Once you receive your order form, please complete and return to Room 1N1 (classroom) or Room 1N2 (office) during regular business hours. If we are not in, please slide your order form under the door. Due date for receipt of order forms is noon on October 16th.

Orders may be picked up on October 18th from 8 a.m. - 2 p.m. in the cafeteria. 

Student ID cards (and photo ID for staff and faculty) must be shown when picking up product this year (requirement of Procter & Gamble).

Please note this is a CASH ONLY sale.

All proceeds will be donated to the United Way of Quinte.

If you have any questions, please email

Thank you!

Monday, October 01, 2012

Loyalist PR welcomes Stephen Paul

Loyalist PR students had the pleasure of welcoming Stephen Paul, Manager of Economic Development for the County of Lennox & Addington in class this afternoon.

Besides being a powerful, creative force behind some of L&A's recent marketing initiatives, Stephen is also known as the "Moose Guy" who helped build the now-famous Toronto "Moose" campaign in the early 2000s.

Students enjoyed the opportunity to learn from and interact with Stephen this afternoon, as he spoke about event marketing, city branding and leveraging media partnerships.

Thanks for stopping by, Stephen. We had a great time!