Friday, March 30, 2012

Loyalist PR student is Male Athlete of Year

Congratulations to Loyalist PR student Matt Woods who earned the title of Male Athlete of the Year at this week's Loyalist College Athletics Banquet.

Matt (originally from Pickering) told the Intelligencer newspaper this week, "As a small, family-oriented college, Loyalist has afforded me opportunities to develop and excel as a volleyball player which I might not have received elsewhere."

Way to go, Matt - we're proud of you!

Tuesday, March 27, 2012

What's your definition of success?

We love this definition of success by Ralph Waldo Emerson:

To laugh often and much;

To win the respect of intelligent people and the affection of children;

To earn the appreciation of honest critics and endure the betrayal of false friends;

To appreciate beauty;

To find the best in others;

To leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition;

To know even one life has breathed easier because you have lived.

This is to have succeeded.

Thanks for the inspiration, Mr. Emerson!

Wednesday, March 21, 2012

PRISM Awards celebrate student excellence

Yesterday the Post-Graduate Public Relations Program celebrated the 7th annual PRISM Awards at Occasions by the Bay in Trenton.

The Old Hollywood-themed awards event was planned by a team of five creative students (Chris Barnim, Amanda Oliver, Stephanie Mole, Elysia Geena and Ali Mir). Thanks to the whole planning team!

The recipients of this year's PRISM awards include the following:

2012 PRISM Award for Service
Winner: Lise Rouleau
Honourable Mention: Chris Barnim

2012 PRISM Award for Leadership
Winner: Stacey Wickens
Honourable Mention: Carlie McCann

2012 PRISM Award for Innovation
Winner: Kodie Trahan-Guay
Honourable Mention: Jenn Emon

2012 PRISM Award for Teamwork
Winner: Lucas Wales
Honourable Mention: Kodie Trahan-Guay

2012 PRISM Award for Spirit
Winner: Chris Barnim
Honourable Mentions: Doug Holt and Sean Ashbridge

2012 PRISM Award for New Media
Winner: Casey Telford
Honourable Mention: Jenn Emon

2012 PRISM Award for Professionalism
Winner: Lucie Stuart-Burton
Honourable Mention: Stacey Wickens

2012 PRISM Award for Mentorship
Wilf Wilkinson

2012 Campaign of the Year (Individual)
Winner: Lucie Stuart-Burton
Honourable Mention: Devon Taylor

2012 Campaign of the Year Award (Team)
Winners: Tara MacKinnon, Shannon Burke, Lucie Stuart-Burton
Honourable Mentions: Melissa Semenuk, Stephanie Mole, Chris Barnim, Garrett Coles

Kay Staib Memorial Scholarship
Winner: Stacey Wickens

Congratulations to all students, and thank you for an exceptional year!

Monday, March 19, 2012

It's March madness in Loyalist PR!

What a busy (but fun!) time we've had lately.

Last week, Loyalist PR students pulled off no fewer than FIVE outstanding events, raising money for a variety of worthy causes and holding a number of client events (including the "Work Your Wardrobe" fashion event, pictured at right).

Thanks to all teams for working so hard -- your success is evident as we pick up the newspaper or listen to the radio. You are everywhere!

Keep up the great work, guys -- two more major events this week before internships begin!

You'll do great!

Photo credit: Casey Telford, Loyalist PR

Wednesday, March 14, 2012

Speed networking event a success!

Thanks to the communications professionals who turned out for this year's Speed Networking event -- a great morning to meet and mingle for our Loyalist PR students.

This year's speed networking professionals included:

Colleen Vickers (Loyalist PR alumna), Special Events Coordinator at City of Quinte West

Carol Snell, Media Relations Consultant with the Prince Edward Hastings Health Unit

Kasey Pollard (Loyalist PR alumna), Destination Development Coordinator at Hastings County

Katie Young, Communications Officer at Greater Peterborough Area Economic Development Corporation

Dan Orr, Communications & Education Technician at Lower Trent Conservation

Brenda Stonehouse, Communications & Strategic Planning Officer at City of Kawartha Lakes

Pam Sylvan, CEO of Pam Sylvan PR

Kerry Lorimer, Media Relations Specialist at Loyalist College

Thanks to everyone who took part, and those who planned the event.

Great job, everyone!

Tuesday, March 06, 2012

Grad Profile: Erica Holgate (2010/11)

Today's Grad Profile features Erica Holgate (Loyalist PR 10/11) who is now employed as the Community Relations & Fundraising Coordinator at Hospice Quinte. She is also the Community Relations Coordinator for Boston Pizza (Belleville) and does freelance PR work on the side.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Erica completed her bachelor's degree in music (minor in drama) from Queen's University.

Loyalist PR: Tell us what you're up to these days, Erica.

Erica Holgate: I hold a couple different positions right now. The majority of my week is spent at Hospice Quinte as the Community Relations and Fundraising Coordinator, and I am also the Community Relations Coordinator for Boston Pizza Belleville. In my spare time I am also heading up my own start-up PR business where I am currently a blogger for The Great Waterway and a social media consultant for a few local organizations.

By holding a few different positions, I believe I am continuing to gain a vast amount of PR experience in a variety of sectors.

Loyalist PR: What are some of your duties in these positions?

EH: A large portion of my time is dedicated to special events. Hospice Quinte has several events a year, with most of the focus being on "A Night oat the Prom" gala right now. Whether I am working at Hospice Quinte or Boston Pizza, creating general awareness is an important aspect of the position. I am continually reaching out to the media regarding our latest news, and to gain participation in our many fundraisers.

I also have a serious interest in social media, so I am consistently blogging and tweeting about the work I am up to as well. Social media is an important duty in today's age in every position, especially if you are in the process of setting up your own personal business.

Loyalist PR: What made you decide to take the PR program at Loyalist College?

EH: When I was trying to decide what my career path should be, my mother actually introduced me to the idea of taking public relations at Loyalist. Both my parents attended Loyalist as young adults, and when I was looking at taking public relations it just seemed like the right fit.

Loyalist PR: How did the PR program help prepare you for your current position?

EH: My year at Loyalist was all about networking, learning from other people in the business and their path in life. I believe that Loyalist PR gave us the opportunities to reach out to people in the community and the public relations field. From our several guest speakers, I was able to decide what sector of public relations interested me the most, and that is what has prepared me the most for where I am today.

It was also through the planning and execution of our own event that I truly learned what it took to run a successful fundraiser. In fact, it was through my Fill That Bus fundraiser last year that I gained the connections that have truly benefited me where I am today.

The real-life application of college really assisted me in understanding what the public relations field was going to be like, and the importance of building community partnerships and relationships.

Loyalist PR: What are some of the highlights from your year in Loyalist PR?

EH: Meeting a few of my closest friends. I've maintained a couple of really close friendships from my year at Loyalist, and I'm excited that one day I may be able to work with them again once I get my business in full swing!

I was also thrilled that out of Loyalist PR came the annual Fill That Bus event for the Gleaner's Food Bank. What started as a school project turned into a fundraiser in honour of Jim Parkhurst who was a dear friend of mine [the event takes place again this June 8th].

Loyalist PR: Any advice for current or future Post-Grad PR students?

EH: For future students: go into the public relations program for the right reasons. Understand that it is not an easy program and requires a lot of effort! I spent the summer before Loyalist PR reading up on public relations, experimenting with all popular social media tools and knew PR was going to be exactly what I wanted to do. You definitely have to have a passion for it.

For current students: Have fun at your internship! It will be the actual start of your PR career, and you'll learn an absolute TON! Also, never be afraid to shake a hand. Everyone has their strengths and you'll never know when that relationship will help you in the future.

Loyalist PR: Thanks, Erica and good luck in your future projects!

Monday, March 05, 2012

World-class leader speaks to Loyalist PR

The students of Loyalist PR were honoured to welcome Wilf Wilkinson to our class this morning as the keynote speaker for our Leadership Week.

A member of Rotary International since 1962, Mr. Wilkinson served as the organization's international president from 2007-2008.

He was named to the Order of Canada in 2007 and was awarded the Pro Ecclesia et Pontifice medal in 2001 by Pope John Paul II for his service to the Catholic church.

As a chartered accountant, he also founded the local firm of Wilkinson & Company.

As a class, we thoroughly enjoyed listening to Mr. Wilkinson's insights on leadership, and hearing his personal stories of meetings with some of the world's greatest leaders (everyone from presidents and the head of the United Nations to Dolly Parton!).

Thank you for gracing us with your presence today, Mr. Wilkinson. You are truly a leader to look up to.