Thursday, September 29, 2011

United Way Campus Truckload Sale!

Back by popular demand, the 2nd annual Campus Truckload Sale in support of the United Way of Quinte will take place Wednesday, October 19th beginning at 8 a.m. in the Loyalist College cafeteria.

This bargain hunter’s dream is being hosted once again by the Post-Graduate Public Relations students of Loyalist College. Products for the fundraiser are being donated by a number of local manufacturers, and are expected to include personal hygiene items, cereals and snack products, sports equipment and much more, all at drastically reduced prices.

Since the Post-Graduate Public Relations program began in 2005, PR students have raised more than $22,000 with their fall United Way event fundraiser.

"The Campus Truckload Sale is a great way to support more than 50 United Way member agencies in our local community, while at the same time providing valuable, hands-on learning experience to our public relations students,” says Kerry Ramsay, Professor and Co-ordinator of the Post-Graduate Public Relations Program at Loyalist College.

Participants are advised to come early for the best deals. We hope to see you there!

Thursday, September 22, 2011

Grad Profile: Shannon Clark (PR 2010/11)

Today’s grad profile features Shannon Clark (Loyalist PR 2010/11) who is now employed as the Assistant Coordinator for the Economic Developers Association of Canada (EDAC).

Prior to enrolling in Loyalist PR, Shannon completed a diploma in Social Service Work.

Loyalist PR: What are some of your current job duties at EDAC?

Shannon Clark: My duties range from event logistics (hotel accommodations, conference space, meals, facilitation) to overseeing tourism activities, communicating with partners and sponsors and coordinating vendors. And much more!

Loyalist PR: What made you decide to take Loyalist PR?

SC: I wanted to make a change in my life and had done a lot of soul seeking and research. I wanted to work with people on some level - I liked the vastness of Public Relations and it seemed to fit my personality.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

SC: It prepared me in more ways than I thought. The beginning of the year starts off in organizing a United Way fundraiser. I took away many tools from that experience into my position now. Also, the fact that everything you learn in the year you will have to use in some form within your employment.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

SC: There were many - George Strombolopolous, United Way fundraiser and the friendships I made along the way.

Loyalist PR: Any advice for students entering the program this fall?

SC: Be positive and open to new situations. Take it seriously but also have fun, it will pay off in the end if you want it to.

Loyalist PR: Thanks, Shannon – and we wish you continued success as you continue on your career path!

Wednesday, September 14, 2011

Loyalist PR students want you to vote!


Don't forget: October 6th is general election day in Ontario!

Kodie and Elysia (above) of this year's Post-Graduate Public Relations Program encourage you to get out and have your say!

For more info on the election, click here.

Tuesday, September 13, 2011

Grad Profile: Logan Morrison (2010/11)

Today’s grad profile features Logan Morrison (Loyalist PR 2010/11) who is now employed as the Events and Logistics Manager with REC Promotions, the leading professional mixed martial arts promotion company in Ottawa, Ontario.

Prior to enrolling in Loyalist PR, Logan achieved his Advanced Diploma in Television and New Media Production at Loyalist College.

Loyalist PR: Tell us about some of the duties you perform in your current role at REC Promotions.

Logan Morrison: We host seven events a year: three pro MMA events, three amateur Muay Thai and one Brazilian Jiu Jitsu Open. I am in charge of the general organization, budget, sponsorship, marketing, promoting, selling tickets, contract negotiations and event logistics and organizing.

Loyalist PR: What made you decide to take Loyalist PR?

LM: I had a short time finishing TVNM as a Producer, and I did well, but thought I could improve on how I interacted with the "corporate" side. PR did that and more.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

LM: I have always been a people person, but PR honed my skills, made me more organized and focused on personal, and business goals as well. I learned how to make non-profit events, and how to 'ask'.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

LM: My highlights in PR were getting "back to basics", where we would say "this is ridiculous, I did this in grade school" only to realize we forgot how. Talking to people from alumni who JUST graduated, and know the in's and out's, not people who graduated 40 years ago, telling you how it was.

True Colours also taught me a lot about myself, and how to react to others. My push to get the internship I wanted, and getting it was a great highlight. My greatest highlight was organizing the PRISM Awards [end-of-the-year PR awards banquet], because it lead me to my new career.

Loyalist PR: Any advice for students entering the program this fall?

LM: Don't stop believin'! Personally, PR was how I took my steps towards my dream job. If you want to be that someone who makes a difference to the public by adhering to its needs, then follow that dream like I did.

Loyalist PR: Great advice – keep making us proud!

Sunday, September 11, 2011

Grad Profile: Colleen Vickers-Kleywegt ('11)

Today's grad profile features Colleen Vickers-Kleywegt (Loyalist PR 2010/11) who is now employed full-time as the Special Events Co-ordinator for the City of Quinte West.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Colleen completed the Travel & Tourism Program at Loyalist, and worked for several years in the travel and customer service industry.

Loyalist PR: Tell us about your duties as Special Events Co-ordinator for the City of Quinte West.

Colleen Vickers-Kleywegt: Some of the things I do as part of my job are: write media releases, do media interviews, contact local businesses and organizations etc to solicit for both volunteers and donations for various festivals, events, and initiatives, grant writing, planning of events.

I also sit on several committees as the City Liaison, sometimes take minutes at meetings, meet with new potential event contacts, design posters and literature, track budgeting.

There is such a variety to the things I do. That's why I love this job, and the PR program definitely prepared me for it. All of the things I am doing are things we learned in class. It feels really good to use these new skills, and feel confident in doing so.

Loyalist PR: Can you share with us any highlights from your year in Loyalist PR?

CVK: My year in the PR program was a great one. I made some great friends, I had a great time, and I learned so much. The PR program is the reason I can say that I love my job! Some of my favourite memories are the Toronto Trip... from pictures with Strombo (!) to the Steam Whistle Brewing visit, and the strange man who invaded our presentation at RBC. It was a great time. Also the United Way Fundraiser and just the time we spent in class together.

Loyalist PR: Do you have any advice for this year's Loyalist PR students?

CVK: I would say just go for it! Follow your dreams, have fun this year, learn all that you can and make as many friends as you can.

Be involved in everything, try everything and take time to appreciate the year because it goes by quickly, and then it's gone.

Loyalist PR: Thanks, Colleen and the best of luck in the future!

Friday, September 09, 2011

Loyalist PR kicks off first week of classes...

What a great first week with the new Loyalist PR crew!

It's been a whirlwind few days of getting to know each other, with a little pizza and beach volleyball thrown in for good measure.

All in a week's work...

Great way to "start it up", everyone!"

Photo by Aaron Bell

Grad Profile: Gloria Fletcher (PR 2010/11)

Today’s grad profile features Gloria Fletcher (Loyalist PR 2010/11) who is now employed as the Marketing Manager at Applefest Lodge in Brighton, Ontario.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Gloria worked for 14 years in the Canadian military as an aircraft technician, and almost 12 years as a production planner in the aircraft industry. As Gloria puts it, she is a “graduate of the School of Life – with honours!”

Loyalist PR: Tell us about some of your current duties as Marketing Manager at Applefest Lodge.

Gloria Fletcher: My duties are varied. Primarily it is my job to create awareness of the facility in the surrounding areas; the end goal of course is to fill the new wing. I do that in a lot of ways. I plan special events, attend events representing the facility, promote thru news releases and media releases, thru networking and of course social media when I can.

I will say that is a struggle, as a lot of the world has not kept up with the times and it is sometimes hard to convince old school that this kind of exposure will work for them. I also participate in chamber of commerce activities and visit the surrounding towns, and speak to various groups such as Lions, Legion, church groups etc.

Loyalist PR: What made you decide to take Loyalist PR?

GF: I was in a place of transition in my life. I knew it was time to make some changes, and I needed to do it before I was too old or lost the courage to try. I came into the college the year before to get some advice on what direction to take, and felt this program would be a good fit. It was a really tough decision as I was rather intimidated by the youth and education of the other students I would be in the classroom with.

I have no regrets; it was probably one of the best decisions I have ever made.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

GF: There is nothing that I learned that I have not used in this job. On a daily basis you use the writing skills, event management, networking, social and traditional media skills that you learn in this program. You work with people of all shapes, sizes and backgrounds in the classroom as you would on the job. The people you meet and the experiences you have while learning always relate to something you are doing now. I have made some fabulous friends and connections that I know I can call on at any time.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

GF: I have to say some of the debates and discussions with one of the young fellas who has turned out to be a close lifelong friend. I’m sure we spiced it up for the rest of the class too, lol!

I also really enjoyed the speakers who came and shared their experiences in the field. Fabulous stories and a good look at what was to come. And every one of them was ready to answer questions then and now, connections for life! I really appreciated the opportunity to work for a charity of our choice, and apply the KISS theory. More work doesn’t always raise more money!

Loyalist PR: Any advice for students entering the program this fall?

GF: Embrace the moment. Really get to know everyone in your program, they may not be friends for life but they have something to teach you and I guarantee you will be contacting them for something down the road.

Also, use your professional associations as much as you can and get a mentor. The advice you get and suggestions they make will ensure you success in whatever path you take. Oh, and the professors aren’t half bad either!

Loyalist PR: Ha, thanks, Gloria! Keep making us proud.

Sunday, September 04, 2011

To start new school year, click button below:

If this little tune doesn't get you going, just pull on some white pants (like Mick) and loosen up a little!

It's going to be a fun ride, so hold on! We look forward to sharing it with you.

~ Your Loyalist PR Faculty Team

Friday, September 02, 2011

Grad Profile: Luc Fournier (PR 2010/11)

Today’s grad profile features Luc Fournier (2010/11) who is now employed as the Special Events Coordinator at the Trenton Memorial Hospital Foundation in Quinte West.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Luc completed a diploma as an Environmental Technician at Loyalist.

Loyalist PR: What are some of your duties in your current position?

Luc Fournier: My job title describes a significant part of what I do and to be more specific there are three major events we work on throughout the year.

One is a high-class gala, two is an annual half marathon and the third is one of the largest golf tournaments in the area.

Not only do I get to organize major events, it is my responsibility to solicit donors, cash sponsors and product sponsors. I am responsible to ensure our donor contacts are constantly updated and accurate for future use. I connect with community members and business people and offer them the opportunity to be involved with their local health care as I guide them through various fundraising opportunities of their own.

Loyalist PR: What made you decide to take Loyalist PR?

LF: I decided that I would take PR because I felt that it was a good fit for my personality. Dealing with people and unique situations every day seemed appealing to me. Specifically I chose Loyalist because of the one year program allowing me to be educated quickly, I was not interested in two more years or three more years of school.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

LF: Loyalist PR prepared me for my current position by teaching me how to communicate well.

If there is one thing I have learned it is that in this world there are all different kinds of people. It is part of my job to ensure that those different people are communicated with in a manner that they understand to ensure the job gets done.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

LF: I would have to say the biggest highlight of the year for me was our trip to the Steam Whistle Brewery. I am a huge fan of beer so it was nice to see how they make it and I learned how I might apply my newly acquired education to something I love.

Also, working on projects like the United Way fundraiser with all of my classmates really felt good. Not only because we were doing something for a good cause but because our hard work and effort clearly paid off.

Loyalist PR: Any advice for students entering the program this fall?

LF: Keep an open mind and pay attention during the True Colours Workshop. Don't forget to blow off some steam. The pub opens at 12 noon and closes at 4 throughout the day.

Loyalist PR: Ha, thanks, Luc – I’m sure they’ll take you up on that advice! Good luck on your new job!

Thursday, September 01, 2011

Grad Profile: Wayne Carruthers (2010/11)

Today’s grad profile features Wayne Carruthers (2010/11) who is currently employed as the Planning & Design Coordinator for Hospice Prince Edward.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Wayne graduated from the Funeral Service Education Program at Humber College. He practiced in the social services and funeral sector for a number of years before applying to Loyalist College.

Loyalist PR: Can you tell us a bit about what your day-to-day duties are as the Planning & Design Coordinator for Hospice Prince Edward?

Wayne Carruthers: I work with a small but mighty team of staff and volunteers made up of local talent who have a passion for hospice care and life. Much of my time is spent developing and implementing a case for support that will provide future resources to expand our programs.

At present I am working to develop and launch Capital Campaign. I can honestly say that at this time last year I could not have possibly taken on the task of understanding donor relations before the Loyalist PR program. The relationships that I cultivated during that time have been invaluable to my professional development.

Two other projects include Hike for Hospice May 2012, and other signature and third party events. Daily I maintain the Hospice Prince Edward web site, social media sites, and the list goes on. All exciting and worthwhile work.

Loyalist PR: What made you decide to take Loyalist PR?

WC: Returning to school at the impressionable age of 50 was not an easy decision for me, however; it was the most effective way to take my skills from past careers and rejuvenate old diplomas and work experience.

Loyalist PR was the perfect transition to “New World” of communications and provided an opportunity to reinvent myself .

Loyalist PR: How did Loyalist PR help prepare you for your current position?

WC: The skills that I obtained I use every day at Hospice Prince Edward: hosting government official, fundraising, creating new releases and press conference, graphics design, donor relations, volunteer relations and team work. It’s all relevant to my current position.

The best preparation came from my internship at the Northumberland Hills Hospital where I absorbed everything that my mentor (Rhonda Cunningham and her staff) offered and continue to offer.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

WC: Oh my… that would have to be the trip to Toronto and hunting down Peter Mansbridge,in the CBC atrium for a group photo . The opportunity of hosting the class Christmas party at my house. But the major highlight was be recognized by my peers with the PRISM Spirit Award of Merit [at the end-of-the-year program awards luncheon].

Loyalist PR: Any advice for students entering the program this fall?

WC: My advice is frank but simple. Work with the team. If you have problems working with the team, this is the place to learn the skills.

Secondly, use your research time wisely. Loyalist PR is a post-graduate program that focuses on not only polishing your communication skills but your research skills. If you put yourself into it this program, it will develop skills that will set you apart and open doors of opportunity.

The secret of success in this program is having willingness for professional development and making time to have fun.

Loyalist PR: Thanks, Wayne – and congratulations on your achievements so far since graduation!