Today's grad profile features Colleen Vickers-Kleywegt (Loyalist PR 2010/11) who is now employed full-time as the Special Events Co-ordinator for the City of Quinte West.
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Colleen completed the Travel & Tourism Program at Loyalist, and worked for several years in the travel and customer service industry.
Loyalist PR: Tell us about your duties as Special Events Co-ordinator for the City of Quinte West.
Colleen Vickers-Kleywegt: Some of the things I do as part of my job are: write media releases, do media interviews, contact local businesses and organizations etc to solicit for both volunteers and donations for various festivals, events, and initiatives, grant writing, planning of events.
I also sit on several committees as the City Liaison, sometimes take minutes at meetings, meet with new potential event contacts, design posters and literature, track budgeting.
There is such a variety to the things I do. That's why I love this job, and the PR program definitely prepared me for it. All of the things I am doing are things we learned in class. It feels really good to use these new skills, and feel confident in doing so.
Loyalist PR: Can you share with us any highlights from your year in Loyalist PR?
CVK: My year in the PR program was a great one. I made some great friends, I had a great time, and I learned so much. The PR program is the reason I can say that I love my job! Some of my favourite memories are the Toronto Trip... from pictures with Strombo (!) to the Steam Whistle Brewing visit, and the strange man who invaded our presentation at RBC. It was a great time. Also the United Way Fundraiser and just the time we spent in class together.
Loyalist PR: Do you have any advice for this year's Loyalist PR students?
CVK: I would say just go for it! Follow your dreams, have fun this year, learn all that you can and make as many friends as you can.
Be involved in everything, try everything and take time to appreciate the year because it goes by quickly, and then it's gone.
Loyalist PR: Thanks, Colleen and the best of luck in the future!