Tuesday, December 13, 2011

Grad Profile: Troy Stewart, Snap Design

Today's Grad Profile features Troy Stewart (2010/11) who is now employed as the Marketing Strategist at Snap Design in Belleville, Ontario.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Troy completed an Honors Bachelor of Arts at the University of Western Ontario.

Loyalist PR: What made you decide to enroll in Loyalist PR?

Troy Stewart: I chose Loyalist PR due to the great reputation it had. I researched online and found this blog, and also spoke with Kerry Ramsay through emails. The active online presence plus Kerry’s quick email responses were a large factor.

Looking at the various course outlines on the Loyalist PR site also appealed to me more than other competing PR programs. They seemed much more specific, and were fit into a one year program rather than two or three year diplomas.

Also, the smaller city size of Belleville was a large factor as I did not want to move somewhere within the GTA. Coming from London, I had already experienced a large city and I liked the small, picturesque city of Belleville

Loyalist PR: What are some of your typical duties in your role as Marketing Strategist with Snap Design?

Troy Stewart: Typical duties include meeting with clients, preparing marketing reports, handling social media/PR and overall marketing of Snap, creating proposals and attending networking events. There are a lot of different roles that I play depending on the day.

Loyalist PR: How would you say Loyalist PR helped prepare you for your current role?

Troy Stewart: Pretty much everything in Loyalist PR helped me with my current role! The overall introduction to marketing and branding really helped me to understand not just PR, but marketing in general. Now that I am doing marketing, and not just PR, it has been a huge help. As well, PR professionals will need to know marketing, even if they just focus on PR.

The focus on social media helped immensely as well, since it is such an emerging communications channel. I’ve continued to keep up my “class assignment” blog while simultaneously running Snap Design’s blog.

I find the key to social media is not just making a post and waiting for people to comment, but to actively seek out popular bloggers and Tweeters, and then create a discussion with them.

Working with clients, especially in the second semester, really helped with learning how to deal with clients and understanding their desires. With my university background I was comfortable with writing reports, and Loyalist PR helped refined those skills.

Loyalist PR: Can you share with us any highlights of your year with Loyalist PR?

Troy Stewart: The trip to Toronto and meeting George Strombolopolous was a great experience. That was a highlight for me. Got to see Steamwhistle and their great marketing team while also seeing George who has always been an icon to me since his days at Much Music.

Another highlight was the Christmas Party at Wayne’s! Held at Castle Carruthers, it was great hearing Santa rap, while having a great time with secret Santa.

Lastly, the PRISM awards were a great highlight for me as well. The team I was in won the Respect Campaign awards, which was a great accomplishment because we put a lot of effort into that report! It’s great to see what the campaign has done this year, and it is great to know that we may have improved the College for the better.

Loyalist PR: Any advice for current or future Loyalist PR students?

Troy Stewart: I would say networking as soon as possible is key to success. I really believe that if you have a passion and connect with people, you will be successful. Get out there, get people to know you and when it comes time to search for an internship or job, people won’t just see you as another resume, they’ll know you for who you are.

Loyalist PR: Any final thoughts?

Troy Stewart: It was a great year at Loyalist PR and thanks for having me write a guest blog post! I hope all students of this program the best of success in whatever path they choose.

Loyalist PR: Thanks, Troy and we wish you continued success in what promises to be a wonderful career!

Thursday, December 08, 2011

Thought for today:

"When you're finished changing, you're finished." ~ Benjamin Franklin

Monday, December 05, 2011

Guest speaker from TalentEgg

Today Loyalist PR students welcomed an alumna of the program, Amanda Attard (Loyalist PR 2006/07) back into the classroom, this time as a guest speaker.

Amanda, who is now a Client Relations Specialist with TalentEgg (based in Toronto), guided students through the agency's web site and job search features which are ideally suited for many graduating college and university students.

Thanks for dropping by, Amanda -- it was great to see you again!

Thursday, November 24, 2011

$29,805 for the United Way of Quinte!

Loyalist PR students were on hand today to help present a cheque for $29,805 to the United Way of Quinte.

In addition to Loyalist PR's "United Way Truckload Sale" which raised $18,611, the Loyalist College community donated an additional $11,194 thanks to pancake breakfast, employee donations, the annual Police Run and other fundraising efforts.

Way to go, Loyalist!

Photo by Martina Sansom

Friday, November 18, 2011

Guest speaker from Canada Dry Mott's

Big thanks to Alison Bing, Communications Manager for Canada Dry Mott's who stopped by to speak to Loyalist PR students this past week.

Offering great case studies and branding insights from a corporate point of view, Alison held our attention and inspired us with her energy, skill and enthusiasm.

We appreciate you stopping by, Alison!

Tuesday, November 15, 2011

Loyalist PR at Kingston conference

Today Loyalist PR students took part in a full day of conference programming at National Philanthropy Day in downtown Kingston.

The day was filled with learning, networking and general merriment (of course!).

Thanks to AFP Kingston for the opportunity to take part in this important conference. We'll see you again next year!

Thursday, November 10, 2011

Loyalist PR student in Rick Hansen Relay

Congrats to Loyalist PR student Casey Telford who recently took part in the Rick Hansen 25th Anniversary Relay in Trenton.

We're proud of you, Casey!

Wednesday, November 09, 2011

Loyalist PR alumni panel rocks the house!

Huge thanks to the Loyalist PR alumni students who took part in today's Alumni Panel. What an awesome event!

Today's panel included:

Jess Stevens, Promotions Coordinator, Ottawa Senators Hockey Club

Mike Masaro, Coordinator of PR/Media Relations for Toronto FC

Jeannie Maidens, Special Events Coordinator, Municipality of Port Hope

Wayne Carruthers, Design and Development Coordinator, Hospice Prince Edward

Erin Bellwood, Supervisor of Retail Operations, Maple Leaf Sports & Entertainment

Chris Thompson, Manager, Sens Store (and former graphics design with) the Ottawa Senators Hockey Club

Melanie Barrett, Marketing & Communications Coordinator, Albert College

Phil Jolicoeur, Owner of Phil PR

Ashley MacCormack, Fundraising Events Coordinator, Canadian Cancer Society (Ottawa)

Luc Fournier, Special Events Coordinator, Trenton Memorial Hospital Foundation

Sara Hamil, Social Media Manager, Quinte Pediatrics

Loved seeing you all again - thanks so much for taking part in our Loyalist PR Alumni Panel!

Wednesday, October 19, 2011

Loyalist PR raises $18,611 for United Way!

What a day! In a mere five hours, Loyalist PR students raised an impressive $18,611 in support of the United Way of Quinte with their Campus Truckload sale.

Special thanks and recognition to our corporate sponsors, Procter & Gamble, Kelloggs, Wilson Sports and Meyers Transport.

Amazing day, amazing effort and amazing results!

What more can we say - way to go, everyone!


Friday, October 14, 2011

Loyalist PR helps out at United Way Breakfast

Big thanks to all the Loyalist PR students who showed up EARLY at the college to help out with the United Way Kick-Off Pancake Breakfast this week.

Your community spirit truly helped inspire others and your enthusiasm made the event a great success.

Way to go, everyone!

Photos by Marilyn Warren

Thursday, October 06, 2011

Roadtrip: Loyalist PR heads to Toronto

Perfect fall weather helped make yesterday's Loyalist PR trip to Toronto an unforgettable day.

After an early start (6:30 a.m. - ouch!), we headed first to Steam Whistle Brewing where Communications Director Sybil Taylor led us through a fantastic branding presentation. Students also had a chance to tour the brewery, adding to the fun of the experience.
After a great patio lunch (minus the wasps), we met up with Jeremy Cammy, Executive Producer, Events & Marketing and members of his team at Indigo headquarters on King Street West (see photo above). Following an interactive and informative presentation, we were all delighted to dive into our swag bags (books for everyone!) -- thanks, Indigo!

Our next stop was CBC Studios, home of George Strombolopolous Tonight. With special guests Ron MacLean of Hockey Night in Canada, celebrated authoress Margaret Atwood and New York Times columnist and author Thomas Friedman in the house, students and faculty enjoyed a great taping, complete with plenty of humour thrown in by audience relations guy, Fraser.

Big thanks to George who once again took out time from his schedule to chat with us and make us feel at home on his home turf.
On what little adrenaline we had left, we powered home, spurred on by Top Gun and the likes.

Great trip, everyone - hope you enjoyed it as much as we did!

Have a great Thanksgiving weekend!

Photos by Aaron Bell

Thursday, September 29, 2011

United Way Campus Truckload Sale!

Back by popular demand, the 2nd annual Campus Truckload Sale in support of the United Way of Quinte will take place Wednesday, October 19th beginning at 8 a.m. in the Loyalist College cafeteria.

This bargain hunter’s dream is being hosted once again by the Post-Graduate Public Relations students of Loyalist College. Products for the fundraiser are being donated by a number of local manufacturers, and are expected to include personal hygiene items, cereals and snack products, sports equipment and much more, all at drastically reduced prices.

Since the Post-Graduate Public Relations program began in 2005, PR students have raised more than $22,000 with their fall United Way event fundraiser.

"The Campus Truckload Sale is a great way to support more than 50 United Way member agencies in our local community, while at the same time providing valuable, hands-on learning experience to our public relations students,” says Kerry Ramsay, Professor and Co-ordinator of the Post-Graduate Public Relations Program at Loyalist College.

Participants are advised to come early for the best deals. We hope to see you there!

Thursday, September 22, 2011

Grad Profile: Shannon Clark (PR 2010/11)

Today’s grad profile features Shannon Clark (Loyalist PR 2010/11) who is now employed as the Assistant Coordinator for the Economic Developers Association of Canada (EDAC).

Prior to enrolling in Loyalist PR, Shannon completed a diploma in Social Service Work.

Loyalist PR: What are some of your current job duties at EDAC?

Shannon Clark: My duties range from event logistics (hotel accommodations, conference space, meals, facilitation) to overseeing tourism activities, communicating with partners and sponsors and coordinating vendors. And much more!

Loyalist PR: What made you decide to take Loyalist PR?

SC: I wanted to make a change in my life and had done a lot of soul seeking and research. I wanted to work with people on some level - I liked the vastness of Public Relations and it seemed to fit my personality.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

SC: It prepared me in more ways than I thought. The beginning of the year starts off in organizing a United Way fundraiser. I took away many tools from that experience into my position now. Also, the fact that everything you learn in the year you will have to use in some form within your employment.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

SC: There were many - George Strombolopolous, United Way fundraiser and the friendships I made along the way.

Loyalist PR: Any advice for students entering the program this fall?

SC: Be positive and open to new situations. Take it seriously but also have fun, it will pay off in the end if you want it to.

Loyalist PR: Thanks, Shannon – and we wish you continued success as you continue on your career path!

Wednesday, September 14, 2011

Loyalist PR students want you to vote!


Don't forget: October 6th is general election day in Ontario!

Kodie and Elysia (above) of this year's Post-Graduate Public Relations Program encourage you to get out and have your say!

For more info on the election, click here.

Tuesday, September 13, 2011

Grad Profile: Logan Morrison (2010/11)

Today’s grad profile features Logan Morrison (Loyalist PR 2010/11) who is now employed as the Events and Logistics Manager with REC Promotions, the leading professional mixed martial arts promotion company in Ottawa, Ontario.

Prior to enrolling in Loyalist PR, Logan achieved his Advanced Diploma in Television and New Media Production at Loyalist College.

Loyalist PR: Tell us about some of the duties you perform in your current role at REC Promotions.

Logan Morrison: We host seven events a year: three pro MMA events, three amateur Muay Thai and one Brazilian Jiu Jitsu Open. I am in charge of the general organization, budget, sponsorship, marketing, promoting, selling tickets, contract negotiations and event logistics and organizing.

Loyalist PR: What made you decide to take Loyalist PR?

LM: I had a short time finishing TVNM as a Producer, and I did well, but thought I could improve on how I interacted with the "corporate" side. PR did that and more.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

LM: I have always been a people person, but PR honed my skills, made me more organized and focused on personal, and business goals as well. I learned how to make non-profit events, and how to 'ask'.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

LM: My highlights in PR were getting "back to basics", where we would say "this is ridiculous, I did this in grade school" only to realize we forgot how. Talking to people from alumni who JUST graduated, and know the in's and out's, not people who graduated 40 years ago, telling you how it was.

True Colours also taught me a lot about myself, and how to react to others. My push to get the internship I wanted, and getting it was a great highlight. My greatest highlight was organizing the PRISM Awards [end-of-the-year PR awards banquet], because it lead me to my new career.

Loyalist PR: Any advice for students entering the program this fall?

LM: Don't stop believin'! Personally, PR was how I took my steps towards my dream job. If you want to be that someone who makes a difference to the public by adhering to its needs, then follow that dream like I did.

Loyalist PR: Great advice – keep making us proud!

Sunday, September 11, 2011

Grad Profile: Colleen Vickers-Kleywegt ('11)

Today's grad profile features Colleen Vickers-Kleywegt (Loyalist PR 2010/11) who is now employed full-time as the Special Events Co-ordinator for the City of Quinte West.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Colleen completed the Travel & Tourism Program at Loyalist, and worked for several years in the travel and customer service industry.

Loyalist PR: Tell us about your duties as Special Events Co-ordinator for the City of Quinte West.

Colleen Vickers-Kleywegt: Some of the things I do as part of my job are: write media releases, do media interviews, contact local businesses and organizations etc to solicit for both volunteers and donations for various festivals, events, and initiatives, grant writing, planning of events.

I also sit on several committees as the City Liaison, sometimes take minutes at meetings, meet with new potential event contacts, design posters and literature, track budgeting.

There is such a variety to the things I do. That's why I love this job, and the PR program definitely prepared me for it. All of the things I am doing are things we learned in class. It feels really good to use these new skills, and feel confident in doing so.

Loyalist PR: Can you share with us any highlights from your year in Loyalist PR?

CVK: My year in the PR program was a great one. I made some great friends, I had a great time, and I learned so much. The PR program is the reason I can say that I love my job! Some of my favourite memories are the Toronto Trip... from pictures with Strombo (!) to the Steam Whistle Brewing visit, and the strange man who invaded our presentation at RBC. It was a great time. Also the United Way Fundraiser and just the time we spent in class together.

Loyalist PR: Do you have any advice for this year's Loyalist PR students?

CVK: I would say just go for it! Follow your dreams, have fun this year, learn all that you can and make as many friends as you can.

Be involved in everything, try everything and take time to appreciate the year because it goes by quickly, and then it's gone.

Loyalist PR: Thanks, Colleen and the best of luck in the future!

Friday, September 09, 2011

Loyalist PR kicks off first week of classes...

What a great first week with the new Loyalist PR crew!

It's been a whirlwind few days of getting to know each other, with a little pizza and beach volleyball thrown in for good measure.

All in a week's work...

Great way to "start it up", everyone!"

Photo by Aaron Bell

Grad Profile: Gloria Fletcher (PR 2010/11)

Today’s grad profile features Gloria Fletcher (Loyalist PR 2010/11) who is now employed as the Marketing Manager at Applefest Lodge in Brighton, Ontario.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Gloria worked for 14 years in the Canadian military as an aircraft technician, and almost 12 years as a production planner in the aircraft industry. As Gloria puts it, she is a “graduate of the School of Life – with honours!”

Loyalist PR: Tell us about some of your current duties as Marketing Manager at Applefest Lodge.

Gloria Fletcher: My duties are varied. Primarily it is my job to create awareness of the facility in the surrounding areas; the end goal of course is to fill the new wing. I do that in a lot of ways. I plan special events, attend events representing the facility, promote thru news releases and media releases, thru networking and of course social media when I can.

I will say that is a struggle, as a lot of the world has not kept up with the times and it is sometimes hard to convince old school that this kind of exposure will work for them. I also participate in chamber of commerce activities and visit the surrounding towns, and speak to various groups such as Lions, Legion, church groups etc.

Loyalist PR: What made you decide to take Loyalist PR?

GF: I was in a place of transition in my life. I knew it was time to make some changes, and I needed to do it before I was too old or lost the courage to try. I came into the college the year before to get some advice on what direction to take, and felt this program would be a good fit. It was a really tough decision as I was rather intimidated by the youth and education of the other students I would be in the classroom with.

I have no regrets; it was probably one of the best decisions I have ever made.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

GF: There is nothing that I learned that I have not used in this job. On a daily basis you use the writing skills, event management, networking, social and traditional media skills that you learn in this program. You work with people of all shapes, sizes and backgrounds in the classroom as you would on the job. The people you meet and the experiences you have while learning always relate to something you are doing now. I have made some fabulous friends and connections that I know I can call on at any time.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

GF: I have to say some of the debates and discussions with one of the young fellas who has turned out to be a close lifelong friend. I’m sure we spiced it up for the rest of the class too, lol!

I also really enjoyed the speakers who came and shared their experiences in the field. Fabulous stories and a good look at what was to come. And every one of them was ready to answer questions then and now, connections for life! I really appreciated the opportunity to work for a charity of our choice, and apply the KISS theory. More work doesn’t always raise more money!

Loyalist PR: Any advice for students entering the program this fall?

GF: Embrace the moment. Really get to know everyone in your program, they may not be friends for life but they have something to teach you and I guarantee you will be contacting them for something down the road.

Also, use your professional associations as much as you can and get a mentor. The advice you get and suggestions they make will ensure you success in whatever path you take. Oh, and the professors aren’t half bad either!

Loyalist PR: Ha, thanks, Gloria! Keep making us proud.

Sunday, September 04, 2011

To start new school year, click button below:

If this little tune doesn't get you going, just pull on some white pants (like Mick) and loosen up a little!

It's going to be a fun ride, so hold on! We look forward to sharing it with you.

~ Your Loyalist PR Faculty Team

Friday, September 02, 2011

Grad Profile: Luc Fournier (PR 2010/11)

Today’s grad profile features Luc Fournier (2010/11) who is now employed as the Special Events Coordinator at the Trenton Memorial Hospital Foundation in Quinte West.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Luc completed a diploma as an Environmental Technician at Loyalist.

Loyalist PR: What are some of your duties in your current position?

Luc Fournier: My job title describes a significant part of what I do and to be more specific there are three major events we work on throughout the year.

One is a high-class gala, two is an annual half marathon and the third is one of the largest golf tournaments in the area.

Not only do I get to organize major events, it is my responsibility to solicit donors, cash sponsors and product sponsors. I am responsible to ensure our donor contacts are constantly updated and accurate for future use. I connect with community members and business people and offer them the opportunity to be involved with their local health care as I guide them through various fundraising opportunities of their own.

Loyalist PR: What made you decide to take Loyalist PR?

LF: I decided that I would take PR because I felt that it was a good fit for my personality. Dealing with people and unique situations every day seemed appealing to me. Specifically I chose Loyalist because of the one year program allowing me to be educated quickly, I was not interested in two more years or three more years of school.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

LF: Loyalist PR prepared me for my current position by teaching me how to communicate well.

If there is one thing I have learned it is that in this world there are all different kinds of people. It is part of my job to ensure that those different people are communicated with in a manner that they understand to ensure the job gets done.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

LF: I would have to say the biggest highlight of the year for me was our trip to the Steam Whistle Brewery. I am a huge fan of beer so it was nice to see how they make it and I learned how I might apply my newly acquired education to something I love.

Also, working on projects like the United Way fundraiser with all of my classmates really felt good. Not only because we were doing something for a good cause but because our hard work and effort clearly paid off.

Loyalist PR: Any advice for students entering the program this fall?

LF: Keep an open mind and pay attention during the True Colours Workshop. Don't forget to blow off some steam. The pub opens at 12 noon and closes at 4 throughout the day.

Loyalist PR: Ha, thanks, Luc – I’m sure they’ll take you up on that advice! Good luck on your new job!

Thursday, September 01, 2011

Grad Profile: Wayne Carruthers (2010/11)

Today’s grad profile features Wayne Carruthers (2010/11) who is currently employed as the Planning & Design Coordinator for Hospice Prince Edward.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Wayne graduated from the Funeral Service Education Program at Humber College. He practiced in the social services and funeral sector for a number of years before applying to Loyalist College.

Loyalist PR: Can you tell us a bit about what your day-to-day duties are as the Planning & Design Coordinator for Hospice Prince Edward?

Wayne Carruthers: I work with a small but mighty team of staff and volunteers made up of local talent who have a passion for hospice care and life. Much of my time is spent developing and implementing a case for support that will provide future resources to expand our programs.

At present I am working to develop and launch Capital Campaign. I can honestly say that at this time last year I could not have possibly taken on the task of understanding donor relations before the Loyalist PR program. The relationships that I cultivated during that time have been invaluable to my professional development.

Two other projects include Hike for Hospice May 2012, and other signature and third party events. Daily I maintain the Hospice Prince Edward web site, social media sites, and the list goes on. All exciting and worthwhile work.

Loyalist PR: What made you decide to take Loyalist PR?

WC: Returning to school at the impressionable age of 50 was not an easy decision for me, however; it was the most effective way to take my skills from past careers and rejuvenate old diplomas and work experience.

Loyalist PR was the perfect transition to “New World” of communications and provided an opportunity to reinvent myself .

Loyalist PR: How did Loyalist PR help prepare you for your current position?

WC: The skills that I obtained I use every day at Hospice Prince Edward: hosting government official, fundraising, creating new releases and press conference, graphics design, donor relations, volunteer relations and team work. It’s all relevant to my current position.

The best preparation came from my internship at the Northumberland Hills Hospital where I absorbed everything that my mentor (Rhonda Cunningham and her staff) offered and continue to offer.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

WC: Oh my… that would have to be the trip to Toronto and hunting down Peter Mansbridge,in the CBC atrium for a group photo . The opportunity of hosting the class Christmas party at my house. But the major highlight was be recognized by my peers with the PRISM Spirit Award of Merit [at the end-of-the-year program awards luncheon].

Loyalist PR: Any advice for students entering the program this fall?

WC: My advice is frank but simple. Work with the team. If you have problems working with the team, this is the place to learn the skills.

Secondly, use your research time wisely. Loyalist PR is a post-graduate program that focuses on not only polishing your communication skills but your research skills. If you put yourself into it this program, it will develop skills that will set you apart and open doors of opportunity.

The secret of success in this program is having willingness for professional development and making time to have fun.

Loyalist PR: Thanks, Wayne – and congratulations on your achievements so far since graduation!

Wednesday, August 31, 2011

Grad Profile: Adrienne Barrie (PR 2010/11)

Today's Loyalist PR grad profile features Adrienne Barrie (2010/11) who is now employed as the Development Officer at the Northumberland Hills Hospital Foundation in Cobourg, Ontario.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Adrienne completed the Print Media Program at Algonquin College in Ottawa, Ontario and worked in the field for three years.

Loyalist PR: Tell us about your duties as Development Officer at the Northumberland Hills Hospital Foundation.

Adrienne Barrie: My role is leading and directing the Annual Giving/Signature Events at the Foundation, as well as any third party events that involve the hospital. Other duties include maintaining positive relations with donors and assisting the Foundation in reaching its goal of raising a minimum of $10 million during the next five years. Currently we are working on the organization and planning of our 11 annual gala event.

Loyalist PR: What made you decide to take Loyalist PR?

AB: When I graduated from Algonquin, I knew I was eventually going to go back to school, but wasn't sure which direction I wanted to take. I started doing research and liked the fact that PR could lead me in so many different directions.

The post-grad program at Loyalist stood out to me, because of the length of the program. I liked that I was able to spend eight months learning, and then get right out into the "real world" and get hands-on experience, rather than spend another three years in classes. After meeting with Kerry to chat about the program, I knew it was the right choice for me, and I could learn a lot from her and the other teachers.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

AB: The PR Program has helped me in so many different ways. I would not get through everyday life without everything I learned at Loyalist. It has taught me how to take on leadership roles, gave me the skills I needed to be able to get up in front of 50 people for a presentation, and how to truly be a team player. Before coming to Loyalist, I was not confident in my writing. Throughout the program (with lots of help from Aaron!), I developed the skills I needed to create clear writing pieces.

The thing I liked the most about Loyalist PR is the fact that you aren't just taught about PR, you actually get to experience it hands-on. Event planning, writing articles that get published, class and group fundraisers, community workshops and social media training -- they have all taught us something along the way that we can now carry on in our professional careers.

Loyalist PR: What were some of the highlights from your year in Loyalist PR?

AB: There are so many! Inside the classroom, I'd have to say all the guest speakers. They all came with such enthusiasm for their careers and it was inspiring to hear their presentations. Another highlight for me is the friendships I have made. You spend a lot of time with those people, and they become your little family. Everyone comes from different backgrounds, and has different beliefs, so you can always learn from the people around you.

The class trip to Toronto early in the year really helped bring us all closer together as a team. Who could forget Wayne at the CBC building and the Christmas party at Castle Carruthers with "Santa"!

Loyalist PR: Any advice for students entering the PR Program this fall?

AB: Don't be afraid. If opportunities come your way, take them. There are always people coming into class, or at events that could potentially lead you to a job or be your boss one day, so make the most out of every opportunity. Don't be afraid to ask for help from your teachers and peers. Everyone comes from different backgrounds so you're bound to learn lots from everyone.

Loyalist PR: Great to talk to you again, Adrienne -- best of luck with your new job!

Tuesday, June 14, 2011

Congratulations to the class of 2011!

Last Friday's convocation ceremonies saw 35 students (not all shown here) graduate from the Post-Graduate Public Relations Program here at Loyalist College.

In his address to the graduates, CBC Radio's "Quirks & Quarks" host Bob MacDonald urged students to say "yes" to life, and to follow where the path leads.

As we say good-bye to what has been an amazing year, I'll echo Bob's sentiments and add my own best wishes for a successful and prosperous journey ahead.

Congratulations to all the graduates!

Monday, May 16, 2011

Loyalist PR grad profile: Kim Stapley (09/10)

Today we're catching up with Loyalist PR grad Kim Stapley (09/10) who is employed as a Recruitment Officer right here at Loyalist College.

Loyalist PR: What program did you complete before coming to Loyalist PR?

Kim Stapley: Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, I graduated from the two-year Business Program at Loyalist.

Initially, I planned to continue into third year Business Administration - Human Resource Management, but after realizing my passion, I knew that the Post Graduate Public Relations certificate program would be the perfect fit for my third year at Loyalist College.

Loyalist PR: What made you decide to take Loyalist PR?

KS: After speaking with faculty from the School of Business about my goals and aspirations, they asked why I was not in Public Relations, as it was truly my passion. After doing some research, they were correct, and I knew it was imperative that I take PR in my third year at Loyalist College in order to pave the way to my future aspirations.

Loyalist PR: Can you describe some of your work duties?

KS: My duties include promoting college programs to prospective students, parents and a range of community organizations; planning, scheduling and executing promotional events for prospective students; developing and delivering presentations to diverse audiences providing information on Loyalist College programs and services, and local community resources; tracking statistical data relating to recruitment activities; and travelling extensively to various communities in Ontario and beyond.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

KS: First, I must give props to Kerry Ramsay and Loyalist College for developing such a unique program that covers all aspects of Public Relations. Individuals like myself, go in with a general idea to what the program will offer. What these individuals do not realize is this program empowers people, as they live their dream from the first day they set foot into the classroom.

Each day was a new lesson, challenge, and adventure worth exploring.

I know I would not have landed my current position as a Recruitment Officer if I had not taken the PR program. This program has taught me how to effectively communication through presenting, writing, and vocalizing clear concise messages to any audience. The PR program has also taught me that no matter the situation, always focus on your leadership skills and to face every situation head-on; as we never know what new adventures will be presented.

Loyalist PR: Do you have any highlights of your year in Loyalist PR?

KS: That's a tough one! I think I would have to say the trip to Toronto in the fall when we went as a class to Steam Whistle Brewery and of course meeting George Stroumboulopoulos was crazy fun – just saying! However, getting back to the point ~ we boarded the bus as a class, but left the bus as a team! Priceless…

Loyalist PR: Any words of wisdom for current students or anyone considering taking the program?

KS: Yes, go in with an open mind. This program is a lot of work, but more importantly it is a LOT of fun! Slow down, listen, and be open to change! There is so much to learn, not only from the faculty, but from one another.

Each of your classmates has come from another program or career and that in itself is one of the most amazing things about the PR program. Take the time to learn from one another and hold one to the little lessons that you may miss, if you do not look at the bigger picture.

Loyalist PR:
Thanks for sharing your thoughts, Kim -- and good luck with your new job!

Wednesday, April 27, 2011

Loyalist PR grad hosts The Daily Buzz

If you live in the Quinte area, be sure to check out The Daily Buzz on QuinteLive.ca with Loyalist PR grad Ashley Matheson (09/10). Looks like fun!

Ashley is now the Sales & Marketing guru behind QuinteLive.ca. To keep up-to-date on Quinte events, visit the site often!

Tuesday, April 19, 2011

Thought of the day: "Be the buffalo!"

Yes, you read that right. Be the buffalo!

Did you know that when a storm is approaching, a dairy cow will turn and run?

But when a buffalo faces the same situation, it charges directly into the storm -- and straight through it.

When conflict or challenge comes in our lives, we need to face it head-on, not duck, run or hide. By doing so, we can get through the storm quicker and move on with our lives.

Are you facing a tough situation today? If so, what are you waiting for?

Be the buffalo!

Monday, April 18, 2011

Loyalist PR students on internship from Edmonton, Alberta to Halifax, Nova Scotia

This year's Post-Graduate Public Relations students are currently on internship in cities such as Edmonton, Halifax, Montreal, Toronto, Ottawa and everywhere in between.

Whether working with Sony Music Canada in Toronto, a dance company in Montreal, an East Coast international airport authority or a regional hospital, Loyalist PR students are gaining invaluable experience on-the-job, and offering key skills to employers in the process.

For more information about recruiting a Loyalist PR intern for the spring of 2012, please contact Professor Kerry Ramsay, Post-Graduate Public Relations Program Co-ordinator at kramsay@loyalistc.on.ca.

Pictured above (from top to bottom): Loyalist PR student Erica Holgate on internship at Queen's University; Logan Morrison on internship at REC Promotions in Ottawa; Dante Buchanan on internship at Big Brothers & Big Sisters of Hastings and Prince Edward County.

Friday, April 01, 2011

Loyalist PR Holds 6th Annual PRISM Awards

The 6th annual PRISM Awards were held on Thursday, March 24th at Occasions by the Bay in Quinte West. What a great event! Here are just a few of the highlights: 2011 Winner of the PRISM Award for Professionalism: Troy Stewart (presented by President Maureen Piercy)
2011 Winner of the PRISM Award for Service: Grace Scutella (presented by President Maureen Piercy)

2011 Winner of the PRISM Spirit Award: Stephanie Sant (presented by Advisory Committee Chair Doug Mepham and Advisory Committee Member Wendy Warner)

2011 Winner of the PRISM Award for Teamwork: Adrienne Barrie (presented by Professor Rhonda Cunningham)
2011 Winner of the PRISM Award for Leadership: Luc Fournier (presented by Advisory Committee Chair Doug Mepham and Advisory Commitee Member Kerry Donnell)

2011 Winner of the PRISM Award for New Media: Troy Stewart (presented by Professor & Program Co-ordinator Kerry Ramsay)
2011 Winner of the PRISM Award for Innovation: Nick Palmer (presented by Professor Rhonda Cunningham and Professor & Program Co-ordinator Kerry Ramsay)
2011 Campaign of the Year Award: Kasey Pollard, Kirsten Geisler, Stephanie Sant & Troy Stewart (presented by Client Dave Templar)
2011 Winner of the Kay Staib Memorial Scholarship: Kasey Pollard (presented by Professor & Program Co-ordinator Kerry Ramsay, Professor Andrew Gileno and Professor Rhonda Cunningham)

2011 Winner of the PRISM Mentorship Award: Sara Hamil (presented by Professor and Program Co-ordinator Kerry Ramsay)
Congratulations to all of this year's PRISM award recipients!


Photo credit: Terry Tingchaleun

Wednesday, March 30, 2011

College marketing campaign features Loyalist PR grad Melissa Gruber (07/08)

Congrats to Melissa Gruber (Loyalist PR 07/08) who is featured in Loyalist College's new "Where do you want to work?" campaign.

Melissa is currently employed as Communications Co-ordinator at CARFAC National in Ottawa.

Way to go, Melissa!

Tuesday, March 29, 2011

Record-breaking year for Loyalist PR's community fundraising efforts

This has been a record-breaking year for community fundraising in the Post-Graduate Public Relations Program here at Loyalist. Last semester, students raised more than $15,000 for the United Way of Quinte with its first-ever Campus Truckload Sale.

This semester, students raised an additional $3,500 for such organizations as Make-a-Wish Foundation, Kids Help Phone, Plainfield Community Homes, Fixed Fur Life, Salvation Army relief efforts in Japan, Quinte Arts Council and Quinte Conservation.

In addition, student teams gathered more than 1,600 kilograms (that's 3,520 pounds!) of food for the Gleaners Food Bank. Wow - way to go, everyone! You've made an entire college campus proud this year!

Wednesday, March 23, 2011

Loyalist PR hosts free community media workshops for non-profit community

For the fifth consecutive year, the Post-Graduate Public Relations students of Loyalist College hosted a free community workshop series for members of the non-profit community this past week.

Several dozen participants attended the eight workshops, which covered topics ranging from online networking and virtual fundraising to creative collaboration and social media press releases.

Thanks to all our guests, as well as the Loyalist PR students who delivered their material with great skill and confidence.

We'll see you again next year!

Friday, March 18, 2011

Speed networking event a succcess!

Big thanks to the ten professional communicators who made this year's Speed Networking event such a great success here in Loyalist PR.

This year's participants included:

Kate Young – Communications Officer, Greater Peterborough Area Economic Development Corporation

Kassandra Melnyk - Communications Director, Sandbanks Estate Winery

Carol Snell – Media Relations Consultant, Hastings & Prince Edward Counties Health Unit

Grace D. Nyman - Director of Partnership & Sales, Taste the County

Doug Mepham - Founding Partner, MacDonald & Co.

Amy W. Sept - Principal, Nimbyist Communications

Shannon Pitt – Online Marketing Consultant, Hewett & Johnson Consultants

Pam Sylvan - Owner of Pam Sylvan Public Relations

Marilyn Warren - Communications Officer, Loyalist College

Ryan Blaind – Art Director, They Integrated

Thanks, everyone!

Saturday, March 12, 2011

Loyalist PR grad at the 31st Genie Awards

Congrats to Loyalist PR grad Melissa Gruber (07/08) who recently made a trip to the Genie Awards on behalf of CARFAC (Canadian Artists Representation/Le Front Des Artistes Canadiens).

Melissa is now the Communications Co-ordinator for CARFAC.

Way to go, Melissa! We're proud of you.