Tuesday, October 26, 2010

Marketwire Media Mash-Up rocks the house!

There's been so much going on in Loyalist PR lately that there hardly seems to be time to write about it all!

Last week, students in the Post-Grad Public Relations Program at Loyalist hosted a fantastic event bringing together students, faculty and staff of the School of Media Studies.

Known as the Marketwire Media Mash-Up, the event is now in its third year -- and according to those who attended, this year's was the BEST yet!

The evening was MC'd by Mix 97's Orlena Cain (a Loyalist radio alumna), who revved up the crowd and got the party started.

Amazing student and faculty musicians set the tone and got us in the groove, while an on-site Plinko game, fabulous buffet and steady flow of door prizes kept the crowd happy well past closing time.

Special thanks to this year's sponsors: Marketwire (lead sponsor), Japan Camera, QuintEssential Credit Union, Boom Marketing and Procter & Gamble.

Great food, good music and fun people all made this a night to remember!
Way to go, Loyalist PR!

Wednesday, October 20, 2010

Loyalist PR student Meg Moses in Guatemala

Loyalist PR student Meg Moses is experiencing first-hand the concept of global citizenship.

Currently in Guatemala with a Habitat for Humanity build, Meg is representing Loyalist PR well as she makes a difference in the lives of families in the local community where she is assigned.
Good luck, Meg - we look forward to hearing about your experiences when you get home!

Tuesday, October 19, 2010

Guest speakers enhance student learning

We're very fortunate in Loyalist PR to have some excellent guest speakers stop by our classroom to share with us their enthusiasm and expertise for the PR industry.

Recently, we enjoyed a presentation by Alison Bing, Communications Manager for Canada Dry Mott's Inc. (Toronto) and Stephanie Baxter, Account Director at Veritas Communications (Toronto).

Alison and Stephanie delivered an energetic presentation on brand management and promotion for the "Canada's National Cocktail" campaign, which was previously presented at the IABC World Conference in Toronto this past June.

This week, we had the opportunity to hear from three more professionals who covered topics such as writing for the media, knowing your media, and measuring your media results with MRP.

Special thanks to Victoria Procunier, Senior Account Executive (Ottawa), Jenny Cruxton, MRP Sales and Marketing Representative (Toronto) and Jane Stokes, Managing Editor (Toronto) at News Canada. All three ladies provided us with a thorough and interesting presentation on the inner workings of the PR industry.

Stay tuned for more great guest speakers to come this semester!

Monday, October 18, 2010

United Way Campus Truckload Sale Coming!

The Post-Graduate Public Relations students at Loyalist College will host the first-ever United Way Campus Truckload Sale on Thursday, October 21st from 7:30 a.m. until 1 p.m. in the college cafeteria.

Product for the fundraiser is being donated by Proctor & Gamble and will include such items as: Pantene hairspray (non-aerosol), Cover Girl cosmetics, Gillette shampoo, Always products, Oral B toothbrushes, Secret Deodorant, Kellogg Cereal and much more.

Building on the community’s highly successful United Way Annual Warehouse Sale, the Campus Truckload Sale will feature great deals for staff, students and faculty in the convenient location of the college cafeteria.

Over the past five years, Post-Graduate Public Relations students at Loyalist have raised more than $7,500 for the United Way with their fall fundraiser event. This year, they are aiming to raise $1,500 with the United Way Campus Truckload Sale.

“This event is the first-ever to take place on campus,” comments Rhonda Cunningham who teaches the Fundraising Fundamentals course for Post-Graduate Public Relations students.

“We’re excited to see how the campus community responds to this great opportunity to save money while supporting an excellent cause.”

Participants are advised to come early for the best deals. We'll see you there!

Friday, October 15, 2010

Marketwire Media Mash-Up - Oct. 20th!

The School of Media at Loyalist College is inviting its students, faculty and staff to attend the 3rd annual Marketwire Media Mash-Up on Wednesday October, 20, 2010 in the Shark Tank Pub from 6 p.m. – 10 p.m.

This year’s event is presented by Marketwire, and sponsored by Procter & Gamble, QuintEssential Credit Union, Boom Marketing and Japan Camera.

Tickets are now on sale at a cost of $5 each. The price of attending this year’s Media Mash-Up includes a delicious buffet, musical entertainment provided by student and faculty musicians, as well as loads of fantastic prizes. A cash bar will also be available. Tickets are available in the cafeteria (when student sellers are available) or in Room 1N1 (the PR classroom).

Among the many great prizes that will be handed out at this year’s Media Mash-Up are: cash prizes of $200 and $100 (courtesy of QuintEssential Credit Union), monthly bus passes from Belleville Transit, Belleville Bulls tickets, CDs from Sam the Record Man, tickets for the Galaxy (Cineplex) theatre, a season’s pass and several single tickets to the Quinte Film Alternative, a wide range of products from Procter & Gamble and Boom Marketing and much more.

"I'm very excited," said Professor Joe Callahan, a member of the Media Mash-Up Organizing Committee. "We have lots of talented musicians at Loyalist and Mash-up gives students a place to play. There's a lot of energy."

Every year of Media Mash-Up has sold out, and this year is expected to do the same, so participants are encouraged to get their tickets early.

Thursday, October 14, 2010

Loyalist PR serves it up for United Way!

Loyalist PR students braved the early morning rain to show up en force to support the 2010 Campus United Way Kick-Off Breakfast this morning here at Loyalist College.

Thanks to everyone who volunteered and to those who showed up for breakfast!

Thursday, October 07, 2010

Loyalist PR takes on Toronto: unforgettable!

Loyalist PR students and faculty enjoyed a fantastic day in Toronto yesterday. While there were many, many memorable moments, here are just a few visual highlights:
Our first stop was Steam Whistle (above) where Director of Communications Sybil Taylor and Tour Guide Shannon shared their amazing passion and expertise for this great brand. Thanks to you both!

Our next stop was RBC where the impressive PR/Corporate Sponsorship team guided us through the PR rewards and challenges of being one of two major corporate sponsors for the 2010 Vancouver Olympic Torch Run. Thanks to the two Jackies and Chathan!

And to top it off, we attended a taping of The George Stroumboulopoulus Tonight show at CBC Studios. Thanks to George for once again being so gracious and kind with our students following the studio taping.

What a wonderful day and fantastic way to get to know each other better - looking forward to more great times ahead!