Tuesday, November 23, 2010

Shhhh! Loyalist PR gives up SM for a cause!

Thanks to one of our classroom colleagues, Logan Morrison, we're embracing a new challenge here in the Post-Graduate Public Relations Program.

From 9 a.m. on December 1st until 9 a.m. on December 2nd, our students are pledging to go without using any form of social media (including blogging, Twitter, Facebooking, texting, even emailing). That's 24 hours of online silence!

The purpose is three-fold: a) to see if we can do it (!) b) to encourage us all to connect with one another using face-to-face communication and c) to help raise awareness for a great cause, War Child.

This last aspect of the challenge is what makes it so exciting for us. More than 2/3 of children in the world are affected by war -- and many of them are silent victims. By holding this 24 hour "silence" on social media, we hope to bring attention to the fact that we are the voice of these children. Our theme for this project is "One Voice".

In the days leading up to our social media fast, we'll be tweeting, blogging, Facebooking, texting and emailing to encourage others to join us. Then from 9 a.m. on Dec. 1st to 9 a.m. on Dec. 2nd -- SILENCE.

Please join us, and be sure to check out the War Child web site to learn more about what you can do to help.

Thank you.

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