Guest speakers enhance student learning

We're very fortunate in Loyalist PR to have some excellent guest speakers stop by our classroom to share with us their enthusiasm and expertise for the PR industry.

Recently, we enjoyed a presentation by Alison Bing, Communications Manager for Canada Dry Mott's Inc. (Toronto) and Stephanie Baxter, Account Director at Veritas Communications (Toronto).

Alison and Stephanie delivered an energetic presentation on brand management and promotion for the "Canada's National Cocktail" campaign, which was previously presented at the IABC World Conference in Toronto this past June.

This week, we had the opportunity to hear from three more professionals who covered topics such as writing for the media, knowing your media, and measuring your media results with MRP.

Special thanks to Victoria Procunier, Senior Account Executive (Ottawa), Jenny Cruxton, MRP Sales and Marketing Representative (Toronto) and Jane Stokes, Managing Editor (Toronto) at News Canada. All three ladies provided us with a thorough and interesting presentation on the inner workings of the PR industry.

Stay tuned for more great guest speakers to come this semester!