Tuesday, June 15, 2010

Freeze Frame with Tracey Reid (09/10)

Today’s Freeze Frame features Tracey Reid (Loyalist PR 09/10) who is now employed as a Graphic Technician in the Marketing & Communications Department of Loyalist College.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, completed the Advertising Program at Loyalist College and worked for 15 years in the field. She returned to Loyalist as a mature student in the fall of 2009.

Freeze Frame: How did you learn about the Loyalist PR program?

Tracey Reid: I learned about the program through a three week course I took through the Abbott agency in Belleville. I had never heard of public relations before and when I heard that they were offering it at Loyalist, I was excited because it was close to home.

FF: What do your duties include as a graphic technician?

TR: My duties include designing publications such as Lasting Connections, Focus Magazine, Kids Camp Brochure and many other fun marketing tools Loyalist puts out.

FF: How did Loyalist PR help prepare you for your current position?

TR: The PR program prepared me in so many ways. I wouldn’t have gotten this position if I hadn’t been in the PR program. This program has taught me how to write with more confidence and clarity. This program has taught me how to take on leadership roles in a project that I am responsible for.

The PR program has changed my life, I am not kidding, I think entirely different coming out of this program. I am not the same person that walked into this course.

FF: Do you have any favourite memories of your time in the Loyalist PR program?

TR: Wow, I can’t believe I have to pick one memory! I have so many. I would have to say going to Toronto with the class was one of my favorite memories – meeting George Stroumboulopoulos [of CBC’s “The Hour”]. I think we bonded as a class once we returned from that trip as well.

FF: Any words of advice for students entering the program this fall?

TR: I was a mature student and this was one of the hardest decisions that I have ever made but it was worth it. If I could give any advice at all is that it would be...not to be scared going back to school, if you are a mature student. I couldn’t believe how I was accepted as one of the students and how everyone always made me feel so welcome.

I would have to say the advice I would give everyone, is NETWORK! This is truly a powerful tool and will take you directions that you never thought possible. Be a sponge and absorb everything, it is remarkable what you will learn from it.

FF: Anything else to add?

TR: You will have memories that will last a lifetime and friends that will be by your side when your knees are shaking behind the podium! Be positive and have fun. Enjoy this year.

Thursday, June 10, 2010

"Stay hungry. Stay foolish." ~ Steve Jobs

Congratulations to the Loyalist PR class of 2010!

For a great commencement speech made by Steve Jobs of Apple at Stanford University, click here.

Stay hungry, stay foolish!