Thursday, December 16, 2010

Merry Christmas & Happy Holidays!

From all of us here at Loyalist PR, we wish you a safe and happy holiday!

Monday, December 13, 2010

Loyalist PR presents historic cheque

Loyalist PR students were thrilled to be a part of the group presenting the United Way of Quinte with the largest cheque ever from Loyalist College last Thursday.

A total of $26,370 was raised in total with the campus campaign. Way to go, everyone!

Thursday, December 09, 2010

Loyalist PR takes part in "Creative Minds"

Big thanks to Jean Anne Carroll and Dan Taylor of the Prince Edward County Economic Development Office for inviting us to last night's "Creative Minds" event in Picton.

A group of us enjoyed the opportunity to share ideas and meet new people with shared interests. A great night out full of fun and laughs.

Hope to see you all at the next Creative Minds event!

Wednesday, December 08, 2010

News Canada Breakfast & Idea Exchange

The Post-Graduate Public Relations Program at Loyalist College is pleased to announce the 2011 News Canada Breakfast & Idea Exchange for professional communicators on March 9, 2011 from 8:30 a.m. - 10:30 a.m.

The event will take place at the Marriott Fairfield Inn & Suites in Belleville, and will feature keynote speaker Martin Waxman, Co-founder and Managing Partner of energiPR in Toronto.

The cost of the breakfast is $15/person or $10 for alumni of Loyalist College.

The event will feature a wonderful breakfast catered by the Marriott Fairfield Inn & Suites, a keynote address by Martin Waxman, as well as the opportunity to network with other professional communicators from Belleville, Trenton, Prince Edward County, Napanee, Kingston, Peterborough and Cobourg.

A sharing table will also be available for participants to share business cards, projects and communications materials with each other.

Sponsorship opportunities are still available for the breakfast; if you are interested in learning more, please contact Professor Kerry Ramsay at

For ticket information, call (613) 969-1913, ext. 2127 or 1-888-LOYALIST ext. 2127 and speak with Kerry Ramsay or e-mail

We hope to see you there!

Monday, December 06, 2010

Reconnecting with Loyalist PR alumni

A huge thank you to the amazing Post-Grad Public Relations grads who took part in today's Loyalist PR Alumni Panel here at Loyalist College.

Specifically, we'd like to thank: James Lewis (Nelson Education Canada, Toronto), Alex Sancton (World Vision Canada, Mississauga), Jeff Lauritsen (Quinte Waste Solutions), Ashley MacCormack (Canadian Cancer Society, Ottawa), Ashley Matheson (Researcher, Loyalist College), Melanie Barrett (Albert College, Belleville) and Tracey Reid (Graphic Designer, Loyalist College).

The candid (and often humorous) discussion answered Loyalist PR students' questions honestly, while offering a great reality check on what is taking place right now in the PR/communications industry in general.

Thanks for taking the time out of your busy schedules to join us today for the panel (and lunch!).

We can't wait to see where your careers lead you next!

Tuesday, November 23, 2010

Shhhh! Loyalist PR gives up SM for a cause!

Thanks to one of our classroom colleagues, Logan Morrison, we're embracing a new challenge here in the Post-Graduate Public Relations Program.

From 9 a.m. on December 1st until 9 a.m. on December 2nd, our students are pledging to go without using any form of social media (including blogging, Twitter, Facebooking, texting, even emailing). That's 24 hours of online silence!

The purpose is three-fold: a) to see if we can do it (!) b) to encourage us all to connect with one another using face-to-face communication and c) to help raise awareness for a great cause, War Child.

This last aspect of the challenge is what makes it so exciting for us. More than 2/3 of children in the world are affected by war -- and many of them are silent victims. By holding this 24 hour "silence" on social media, we hope to bring attention to the fact that we are the voice of these children. Our theme for this project is "One Voice".

In the days leading up to our social media fast, we'll be tweeting, blogging, Facebooking, texting and emailing to encourage others to join us. Then from 9 a.m. on Dec. 1st to 9 a.m. on Dec. 2nd -- SILENCE.

Please join us, and be sure to check out the War Child web site to learn more about what you can do to help.

Thank you.

Thursday, November 18, 2010

Loyalist PR at National Philanthropy Day

Loyalist PR students enjoyed a great day of speakers and networking at yesterday's National Philanthropy Day Conference in Kingston.

Sponsored by the Association of Fundraising Professionals (AFP), the conference was aimed at celebrating philanthropy and instructing fundraising professionals from across southeastern Ontario.

Loyalist PR students assisted in a variety of roles, including readying gift bags for conference participants, welcoming delegates to the conference, manning the registration tables, writing news releases and speaker bios, creating PowerPoint presentations and much, much more.

Thanks for your incredible display of professionalism yesterday, everyone. You did us proud!

Thursday, November 11, 2010

Loyalist PR helps film "War Child" video

Thanks to all those Loyalist PR students who stuck around at the end of a long day to help out with the filming of a War Child video with one of our grads, Sara Hamil.

Step one: paint a mountain of toy soldiers (just a few are pictured above).Step two: film a montage of messages, including the key concept that "War is not a game."

Step three: Get giddy, have a fun time and support a great cause.

Thanks for helping out, everyone!

And thanks to Sara (pictured right) for letting us be a part of such a worthy cause.

Peace, all.

Friday, November 05, 2010

Loyalist PR helps host College Open House

Loyalist PR students stepped up big-time this past week when they did a superb job hosting the Loyalist College Open House.

Decked out in their bright green t-shirts ("Ask me!"), students filled a wide range of roles and duties, while acting as excellent college ambassadors.

Thanks for your enthusiasm and professionalism, everyone!

Tuesday, November 02, 2010

Loyalist PR raises $15,000+ for United Way!

Congrats to the Post-Grad Public Relations students who raised a combined total of $15,300 for the United Way with its October 21st and November 4th fundraising events.

Wow - this has truly been a record-breaking year!

Of course, the big winner here is the United Way of Quinte, a cause we're proud to be a part of.

Way to go, everyone - enjoy a well-deserved rest this weekend!

Monday, November 01, 2010

Loyalist PR grad (now with Ottawa Senators) drops by to chat with this year's students

As they returned from study break today, Loyalist PR students were treated to a visit from program graduate Chris Thompson (07/08).

Now a full-time Graphics Designer for the Ottawa Senators Hockey Club, Chris shared some great job hunting and internship tips with this year's Loyalist PR crew.

He also stressed the importance of time management as one of the key factors he learned while a PR student at Loyalist College, and encouraged students to make the most of their college experience as a springboard for entering the professional workforce.

His final words of advice: "Sometimes you've just got to take a leap of faith." So true!

Thanks for dropping by and inspiring us all today, Chris! It was fantastic to see you again.

Tuesday, October 26, 2010

Marketwire Media Mash-Up rocks the house!

There's been so much going on in Loyalist PR lately that there hardly seems to be time to write about it all!

Last week, students in the Post-Grad Public Relations Program at Loyalist hosted a fantastic event bringing together students, faculty and staff of the School of Media Studies.

Known as the Marketwire Media Mash-Up, the event is now in its third year -- and according to those who attended, this year's was the BEST yet!

The evening was MC'd by Mix 97's Orlena Cain (a Loyalist radio alumna), who revved up the crowd and got the party started.

Amazing student and faculty musicians set the tone and got us in the groove, while an on-site Plinko game, fabulous buffet and steady flow of door prizes kept the crowd happy well past closing time.

Special thanks to this year's sponsors: Marketwire (lead sponsor), Japan Camera, QuintEssential Credit Union, Boom Marketing and Procter & Gamble.

Great food, good music and fun people all made this a night to remember!
Way to go, Loyalist PR!

Wednesday, October 20, 2010

Loyalist PR student Meg Moses in Guatemala

Loyalist PR student Meg Moses is experiencing first-hand the concept of global citizenship.

Currently in Guatemala with a Habitat for Humanity build, Meg is representing Loyalist PR well as she makes a difference in the lives of families in the local community where she is assigned.
Good luck, Meg - we look forward to hearing about your experiences when you get home!

Tuesday, October 19, 2010

Guest speakers enhance student learning

We're very fortunate in Loyalist PR to have some excellent guest speakers stop by our classroom to share with us their enthusiasm and expertise for the PR industry.

Recently, we enjoyed a presentation by Alison Bing, Communications Manager for Canada Dry Mott's Inc. (Toronto) and Stephanie Baxter, Account Director at Veritas Communications (Toronto).

Alison and Stephanie delivered an energetic presentation on brand management and promotion for the "Canada's National Cocktail" campaign, which was previously presented at the IABC World Conference in Toronto this past June.

This week, we had the opportunity to hear from three more professionals who covered topics such as writing for the media, knowing your media, and measuring your media results with MRP.

Special thanks to Victoria Procunier, Senior Account Executive (Ottawa), Jenny Cruxton, MRP Sales and Marketing Representative (Toronto) and Jane Stokes, Managing Editor (Toronto) at News Canada. All three ladies provided us with a thorough and interesting presentation on the inner workings of the PR industry.

Stay tuned for more great guest speakers to come this semester!

Monday, October 18, 2010

United Way Campus Truckload Sale Coming!

The Post-Graduate Public Relations students at Loyalist College will host the first-ever United Way Campus Truckload Sale on Thursday, October 21st from 7:30 a.m. until 1 p.m. in the college cafeteria.

Product for the fundraiser is being donated by Proctor & Gamble and will include such items as: Pantene hairspray (non-aerosol), Cover Girl cosmetics, Gillette shampoo, Always products, Oral B toothbrushes, Secret Deodorant, Kellogg Cereal and much more.

Building on the community’s highly successful United Way Annual Warehouse Sale, the Campus Truckload Sale will feature great deals for staff, students and faculty in the convenient location of the college cafeteria.

Over the past five years, Post-Graduate Public Relations students at Loyalist have raised more than $7,500 for the United Way with their fall fundraiser event. This year, they are aiming to raise $1,500 with the United Way Campus Truckload Sale.

“This event is the first-ever to take place on campus,” comments Rhonda Cunningham who teaches the Fundraising Fundamentals course for Post-Graduate Public Relations students.

“We’re excited to see how the campus community responds to this great opportunity to save money while supporting an excellent cause.”

Participants are advised to come early for the best deals. We'll see you there!

Friday, October 15, 2010

Marketwire Media Mash-Up - Oct. 20th!

The School of Media at Loyalist College is inviting its students, faculty and staff to attend the 3rd annual Marketwire Media Mash-Up on Wednesday October, 20, 2010 in the Shark Tank Pub from 6 p.m. – 10 p.m.

This year’s event is presented by Marketwire, and sponsored by Procter & Gamble, QuintEssential Credit Union, Boom Marketing and Japan Camera.

Tickets are now on sale at a cost of $5 each. The price of attending this year’s Media Mash-Up includes a delicious buffet, musical entertainment provided by student and faculty musicians, as well as loads of fantastic prizes. A cash bar will also be available. Tickets are available in the cafeteria (when student sellers are available) or in Room 1N1 (the PR classroom).

Among the many great prizes that will be handed out at this year’s Media Mash-Up are: cash prizes of $200 and $100 (courtesy of QuintEssential Credit Union), monthly bus passes from Belleville Transit, Belleville Bulls tickets, CDs from Sam the Record Man, tickets for the Galaxy (Cineplex) theatre, a season’s pass and several single tickets to the Quinte Film Alternative, a wide range of products from Procter & Gamble and Boom Marketing and much more.

"I'm very excited," said Professor Joe Callahan, a member of the Media Mash-Up Organizing Committee. "We have lots of talented musicians at Loyalist and Mash-up gives students a place to play. There's a lot of energy."

Every year of Media Mash-Up has sold out, and this year is expected to do the same, so participants are encouraged to get their tickets early.

Thursday, October 14, 2010

Loyalist PR serves it up for United Way!

Loyalist PR students braved the early morning rain to show up en force to support the 2010 Campus United Way Kick-Off Breakfast this morning here at Loyalist College.

Thanks to everyone who volunteered and to those who showed up for breakfast!

Thursday, October 07, 2010

Loyalist PR takes on Toronto: unforgettable!

Loyalist PR students and faculty enjoyed a fantastic day in Toronto yesterday. While there were many, many memorable moments, here are just a few visual highlights:
Our first stop was Steam Whistle (above) where Director of Communications Sybil Taylor and Tour Guide Shannon shared their amazing passion and expertise for this great brand. Thanks to you both!

Our next stop was RBC where the impressive PR/Corporate Sponsorship team guided us through the PR rewards and challenges of being one of two major corporate sponsors for the 2010 Vancouver Olympic Torch Run. Thanks to the two Jackies and Chathan!

And to top it off, we attended a taping of The George Stroumboulopoulus Tonight show at CBC Studios. Thanks to George for once again being so gracious and kind with our students following the studio taping.

What a wonderful day and fantastic way to get to know each other better - looking forward to more great times ahead!

Tuesday, September 28, 2010

Freeze Frame with Jeannie Maidens (LoyalistPR 08/09)

Today's Freeze Frame features Jeannie Maidens (Loyalist PR 08/09) who is now working as the Events Co-ordinator for the Municipality of Port Hope.

Before enrolling in Post-Graduate Public Relations at Loyalist College, Jeannie studied Tourism Marketing and Promotions.

Freeze Frame: Tell us a little bit about what you do as Events Co-ordinator for the Municipality of Port Hope.

Jeannie Maidens: My role as Events Coordinator is both exciting and challenging. I have an interesting mix of duties, from reporting directly to Municipal Council, scheduling and chairing cross-departmental meetings, handling media relations, implementing a filing system, researching government funding opportunities, writing and designing all kinds of materials, overseeing as well as developing events of varying sizes, collaborating with many volunteers groups and service clubs, managing event promotion, entertaining visitors in our Visitor’s Centre to building floats for a parade; it’s endless.

I enjoy the changing environment and the diverse groups of people that I have the privilege of working with. My days are a-typical and it suits me just fine.

FF: What made you decided to take Loyalist PR?

JM: I loved Loyalist College and when two PR students came into my Tourism class to promote the program, I was instantly hooked into another year on campus. I was intrigued by the curriculum and couldn’t pass up the opportunity to experience it.

If you can imagine my resume as a burger, before enrolling in the PR program, I had a bun, a patty and a few squirts of ketchup; not bad considering before I came to Loyalist to take the Tourism Program I had an empty plate. Now to my burger add the PR program, and all of a sudden I have two barbequed all-beef patties, double-stacked, topped with cheese, bacon, lettuce, tomato, hot peppers, onion, pickles and mayonnaise. Things that make you go mmmmmm.

What I am trying to say is I knew the PR course would beef up my resume, making me that much more prepared and appealing to employers; it offers a whole lot of something extra.

FF: Ok, now we're HUNGRY! So, how has Loyalist PR helped you in your current position?

JM: How hasn’t it? Thanks to Loyalist PR I am a loaded weapon, with a packed arsenal of skills! Through all the hands-on real-time projects we executed, I can confidently say, “oh, I’ve done that”, and if I haven’t, I have the confidence to say, “I can handle it”.

As a student you have a crazy amount of projects on the go at once, as well as life’s twists and turns to balance. As a professional you have the same balance to maintain, only there isn’t a classroom full of support and there is no such thing as deadline extensions.

If you choose not to do something, it’s not grades on the line but a paycheck and job security. Loyalist PR provided me with the opportunity to figure out a little thing called time-management.

FF: What were the highlights of Loyalist PR for you?

JM: The people, my peers and instructors, without these folk it would not have been the same.

The PR class is a mixed bag, people from all kinds of backgrounds who are following their passions and discovering their potential.

Our classroom setting was a really creative place to be; it was so conducive to brainstorming and collaboration. When we all got geared up and inspired, the ideas that filled the room were truly priceless.

The professors were all originals too; it was great to have such fearless leaders. The year for me was a journey and my peers surrounded me with some interesting scenery. (Insert a toast to my classmates here – what a fine group of characters.)

FF: Any words of advice for students who have entered the program this fall?

JM: During my time at Loyalist I never thought I would be working in the events field, I never thought I would be doing a lot of things. I suppose my advice would be, never say never because you never know!

Keep your options open and pay attention to the skills you are learning. Hold onto your resources and keep tabs on your developing network – you may not know when all this stuff is going to come in handy – but it will. Make the best of your time, keep an open mind and don’t throw anything out (opportunities, contacts or materials).

FF: Any last thoughts?

JM: Three things come to mind. 1) Be yourself and allow yourself to shine. 2) Apply for jobs, any job you think you are interested in…I got my job because my resume was out there, I had applied for a different position then received a call for the one I hold know. Companies won’t be able to find you if you don’t make the first step. 3) Work hard and play hard – you only live once!

Thursday, September 23, 2010

Loyalist PR... it's a sweet life.

As if they needed anymore sweetening up... Loyalist PR students kicked off their day this morning with cotton candy. Mmmmmm!(Special thanks to Kyle B. for manning the machine!)

We're in Week#3 now, and have settled in to the "new normal": classes at 9 a.m., two sections of students, plenty of projects, laughs and challenges to occupy the mind.

Not to mention a few scintillating case studies (Tiger, Tiger, Tiger) to keep everyone on their toes. (Oh, did I forgot to mention the CHOCOLATE?!)

Special congrats to Loyalist PR student Grace Scutella who managed the public relations for last night's highly successful 48-Hour Film Festival on campus. What a great time!

Enjoy the weekend off, everyone -- new adventures await next week!

Saturday, September 11, 2010

The class that plays together...

What a great (and somewhat crazy) first week we've had together in Loyalist PR!

From beach volleyball and marshmallow challenges to Oreos and team building, we've gotten to know a lot about each other in just a few days.

If you think Week #1 was exciting, just hang on -- the best is yet to come!

Looking forward to a great year.

Wednesday, September 08, 2010

Loyalist PR tackles a new year!

First days can be daunting at times - but not for Loyalist PR!

Our newest crew of Loyalist PR students took on the (gorgeous) day in stride, sharing some "close" bonding moments (free A&W gift cards for the winnahs, whoo-hoo!). A brave few even soared to new heights on the Extreme Rush rock climbing wall.

If the first day is any indication, we are in for one fantastic year, folks!

We're so glad to have you on board for our BIGGEST year ever - cheers!

Saturday, September 04, 2010

Hey, class of 2011 - let's start something!

The above flash mob experience took place last year in the central train station of Liverpool, England (and yeah, if you look closely it is an ad but we'll let that slide).

The message of the video is clear: when a small group of people get together, there's no telling what can happen.

So what do you say we start something this year?

Looking forward to meeting you all on Tuesday - welcome to our BIGGEST year ever!

Welcome to Loyalist PR.

Tuesday, August 31, 2010

What's YOUR dream?

When it comes right down to it, higher learning is all about dreams and where they can take you.

As we gear up for the start of a brand, new year here in Loyalist PR (only one week away!), it's time to start dreaming BIG.

What's your dream for the year ahead? Where will it take you?

Thursday, August 26, 2010

Freeze Frame with Rachel Fehr (08/09)

Today’s grad profile features Rachel Fehr (Loyalist PR 08/09) who is now employed as Community Development Coordinator with the Batawa Development Corpororation.

Prior to enrolling in Loyalist PR, Rachel earned a B.A. in Business Communications.

Freeze Frame: Can you describe some of your duties as Community Development Coordinator?

Rachel Fehr: My duties can encompass anything! We have a lot of events so I am heavily involved in the planning, marketing and execution of those events. I write a lot of pieces for the paper and try to generate press coverage for different initiatives that are occurring in the area. I maintain a clipping file, and also forward those articles to Mrs. Bata so that she can be aware of the happenings in the town that bears her name. I also do a lot of the "boring stuff" like administration and accounting, but it is nice to have some easy stuff to do when events are finished.

FF: How did you learn about Loyalist PR?

RF: I was already thinking about a Post Grad PR program when I came across Loyalist PR. I knew it would set me apart from other grads so it was great to see the program I wanted was offered in the community I wanted to stay in.

FF: How did Loyalist PR help prepare you for your current position?

RF: My internship [at Canadian Forces Base in Trenton]! My internship was an absolutely amazing experience and was a chance to practice PR in a professional setting, with amazing mentors. It also made clear to me the aspect of PR that I really wanted to do.

Prior to Loyalist PR, my writing just wasn't where it should be. I really developed my own style of writing and practiced the fundamentals and now when my boss asks me for a press release, I can create one in a matter of minutes instead of hours.

The graphic design element of the program is an outstanding skill to have. Simply having the knowledge and experience of working with Adobe CS3 has gotten me interviews that I never would have had before. My current employer loves that they no longer have to pay a private company to prepare their documents for print.

The process we learned for event planning was also exceedingly helpful. This aspect of the program gave me a better way to plan and execute events and to identify potential problems early on. I have used these skills on many occasions during our events.

FF: Are there any highlights that stand out in your mind when it comes to your Loyalist PR experience?

RF: Highlights would have to be the Toronto trip because it was an amazing experience and we got to meet George [Stoumboulopoulos]. The chance to write for Hockey Canada is something I am still really proud of and of course, internship. Can't say enough about internship.

FF: Any words of advice for students beginning the program this fall?

RF: Go to class! You need to be there to truly understand the message being taught. It isn't enough to just read the book at home, you need to participate in everything that happens in that class because you will learn so much more if you do.

FF: Anything else to add?

RF: You really need to focus on what you want to get out of the program and you will get it. It was hard for me to say I only want a very specific kind of job but in the end, I am exactly where I want to be. There were obstacles in getting here but my experience in Loyalist PR is what made the difference. It helped me realize what I wanted to do and gave me the confidence to know it would happen.

FF: Thanks, Rachel and good luck!

Wednesday, July 28, 2010

Meeting the original FISH guys in Seattle

My past students will know that the Pike's Place Fish Market in Seattle, Washington holds a special place in my heart. (If you're a future student, no worries - all will be revealed when we meet!)

So when I got to travel to Seattle a couple weeks ago to meet the Fish Guys up close and personal, it was a dream come true!

Special thanks to the gang pictured above, as well as Richard Yokoyama, Pike's Place Fish Market manager (pictured right) for totally making my day.

This was a trip I'll never forget!

Tuesday, June 15, 2010

Freeze Frame with Tracey Reid (09/10)

Today’s Freeze Frame features Tracey Reid (Loyalist PR 09/10) who is now employed as a Graphic Technician in the Marketing & Communications Department of Loyalist College.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, completed the Advertising Program at Loyalist College and worked for 15 years in the field. She returned to Loyalist as a mature student in the fall of 2009.

Freeze Frame: How did you learn about the Loyalist PR program?

Tracey Reid: I learned about the program through a three week course I took through the Abbott agency in Belleville. I had never heard of public relations before and when I heard that they were offering it at Loyalist, I was excited because it was close to home.

FF: What do your duties include as a graphic technician?

TR: My duties include designing publications such as Lasting Connections, Focus Magazine, Kids Camp Brochure and many other fun marketing tools Loyalist puts out.

FF: How did Loyalist PR help prepare you for your current position?

TR: The PR program prepared me in so many ways. I wouldn’t have gotten this position if I hadn’t been in the PR program. This program has taught me how to write with more confidence and clarity. This program has taught me how to take on leadership roles in a project that I am responsible for.

The PR program has changed my life, I am not kidding, I think entirely different coming out of this program. I am not the same person that walked into this course.

FF: Do you have any favourite memories of your time in the Loyalist PR program?

TR: Wow, I can’t believe I have to pick one memory! I have so many. I would have to say going to Toronto with the class was one of my favorite memories – meeting George Stroumboulopoulos [of CBC’s “The Hour”]. I think we bonded as a class once we returned from that trip as well.

FF: Any words of advice for students entering the program this fall?

TR: I was a mature student and this was one of the hardest decisions that I have ever made but it was worth it. If I could give any advice at all is that it would be...not to be scared going back to school, if you are a mature student. I couldn’t believe how I was accepted as one of the students and how everyone always made me feel so welcome.

I would have to say the advice I would give everyone, is NETWORK! This is truly a powerful tool and will take you directions that you never thought possible. Be a sponge and absorb everything, it is remarkable what you will learn from it.

FF: Anything else to add?

TR: You will have memories that will last a lifetime and friends that will be by your side when your knees are shaking behind the podium! Be positive and have fun. Enjoy this year.

Thursday, June 10, 2010

"Stay hungry. Stay foolish." ~ Steve Jobs

Congratulations to the Loyalist PR class of 2010!

For a great commencement speech made by Steve Jobs of Apple at Stanford University, click here.

Stay hungry, stay foolish!

Wednesday, May 26, 2010

Introducing your Post-Grad PR faculty team!

As we gear up for the biggest year ever in Post-Graduate Public Relations, our PR faculty team is putting the pieces in place to ensure we are delivering the best program available in the province (heck, the universe!).

From left to right, we are: Andrew Gileno (Design I and II), Kerry Ramsay (Intro to PR, Case Studies I and II, Presentation Skills I and II, PR Techniques), Aaron Bell (PR Writing I and II, Case Studies I and II) and Rhonda Cunningham (Fundraising Fundamentals and Event Management).

For those of you who will be joining us this fall, we look forward to meeting you!

If you have any questions about the program, please feel free to e-mail Professor Kerry Ramsay, Program Co-ordinator at

See you in September!

Tuesday, May 25, 2010

Belleville Tweet-Up -- join us this Friday!

It's Tweet Up time again! Join us for the third installation of #bvilletweets, at the Boathouse Restaurant on May 28 from 5:30-8:30 p.m.

This event is for those who are already tweeting, and for those who are interested in social media, and the who's who of the #bville social media scene.

It's a great chance to network, have fun, and meet some new tweeps.The event is simply a mix and mingle, and dress is business casual, so no need to stress about what to wear. We just want everyone to come out and have a good time. Feel free to bring friends.

Remember to use the hashtag #bvilletweets. Please also join the bvilletweets official FB page, and keep an eye out for the launch of a new, interactive website.If you have any questions, please contact @brynajones via Twitter, email or phone 613-771-0090.

See you there!

P.S. Don't forget to 'Like' us at -> )

Tuesday, May 18, 2010

Have you reserved your spot for the fall?

Loyalist's newly expanded Post-Graduate Public Relations Program is filling up quickly!

If you've received an offer to the program for the fall of 2010, be sure to accept your spot SOON to avoid disappointment.

If you haven't yet applied, there is a limited number of spots available.

Apply today at Ontario Colleges web site, and be sure to accept your offer ASAP to avoid the waiting list.

Thanks - and we hope to see you in September!

Monday, May 10, 2010

Freeze Frame with Mandi Buma (09/10)

Today's Freeze Frame features Mandi Buma, a Loyalist PR student who graduates next month.

Prior to coming to the Post-Graduate Public Relations Program, Mandi was enrolled in the Recreation and Leisure Program, followed by the Accounting Program at Loyalist College.

Mandi is now working full-time as the Recreation Co-ordinator for the Township of Tyendinaga in Shannonville.

Freeze Frame: Tell us about some of your duties in your role as Recreation Co-ordinator.

Mandi Buma: I am in charge of all of the recreational programming for kids and adults, as well as all of the special events we do here. Some of these include Canada Day, Remembrance Day, a Volunteer BBQ as well as fundraising events to raise money for the recreational programs we run.

I also am in charge of maintaining the budget here, as well as being the liaison between the recreational users and the council of our Township.

FF: How did Loyalist PR help prepare you for your current position?

MB: Loyalist PR was a huge help in preparing me for my current job. The different courses helped me prepare for things that I do every day - event planning, fundraising, scheduling and writing.

FF: Can you tell us about any of the highlights of your year in Loyalist PR?

MB: One of the highlights for me in the PR program was the trip we took to Toronto. It was amazing to see the set of "The Hour" (on CBC) and be a part of the Christmas special. It was a great bonding experience for our class as well and I thoroughly enjoyed it.

FF: Do you have any words of wisdom for students entering the program this fall?

MB: My words of advice would be to GET INVOLVED in anything you can! There is so much to experience in PR and so many amazing things to learn!

FF: Anything else to add?

MB: Come into the program with an open mind. There is so much to learn and so many things to experience. Get involved and learn as much as you can!

Tuesday, May 04, 2010

Every PR party needs... a party dog!

Muchas gracias to organizers Adam, Marina and Kim for throwing a great "End of the Beginning" PR BBQ bash at Adam's place this past weekend.

Looking forward to seeing you all again at convocation!

P.S. Special thanks to Chico the Party Dog. You definitely make the perfect mascot!

Thursday, April 29, 2010

End-of-Internship Celebration this Saturday!

As most Loyalist PR students wrap up their internships this week, we're planning a big celebration at Adam Bennett's place - check out our Facebook group site for more details.

Looking forward to seeing you all there!

Wednesday, April 28, 2010

"How to Fly" (with Ryan Porter)

"Stop listening to people who are telling you to be realistic and decide for yourself what's real." ~ Ryan Porter

I came across a great link today (click photo above) featuring Ryan Porter. We're actually in the process of booking him to visit Loyalist next year.

You can learn more about Ryan by clicking here. Peace, all.

Thursday, April 22, 2010

Sign of the times...

I was driving through Prince Edward County this past weekend when I came across this signpost, featuring Liz Biz, the business of one of our past grads, Lizanne Donelly.

It's always such a great feeling to see our students taking their own direction with the skills they learn here in Loyalist PR.

Congratulations on your successful communications consulting business, Lizanne!

Photo Courtesy of Dan Taylor, Prince Edward County Economic Development Office

Saturday, April 17, 2010

Loyalist PR Program doubles for fall 2010!

It's going to be double the fun this year for the Post-Graduate Public Relations Program!

We've received official word that we'll be expanding to two sections for the fall of 2010.

The good news is this means there is STILL SPACE in the Post-Graduate Public Relations Program.

To register, simply go to the Ontario Colleges web site ($95 fee to apply) or, if you are already a Loyalist student, see Kaley Gale in the Registrar's Office (no fee to apply).

We recommend that you apply soon if interested in the Loyalist PR program to avoid disappointment.

If you have any questions about the program, please don't hesitate to contact Professor Kerry Ramsay, Program Co-ordinator at

Thanks, and we hope to see you in September 2010!

Wednesday, April 14, 2010

2010 PRISM Awards celebrate excellence

The 5th annual PRISM Awards Luncheon & Ceremony honouring Post Grad Public Relations students took place recently at The Banquet Centre in Belleville.

Congratulations to all of this year's winners!

Recipient – Seaneen Collins
Honourable Mention - Alanna McNutt

Recipient – Ashley Matheson
Honourable Mention - Kim Stapley

Recipient – Seaneen Collins
Honourable Mention - Alanna McNutt

Recipient – Adym Bennett
Honourable Mention - Marina Apperley

Recipient - Ashley Matheson
Honourable Mention - Cody Reed

Recipient – Marina Apperley
Honourable Mention - Kim Stapley

Kim Stapley, Jordene Purins, Alanna McNutt, Amanda McCutchen

Recipient - Tracey Reid
Honourable Mention – Jessyca Grigg

Recipient - Bryna Jones (Loyalist PR grad 2008/09)

2010 Kay Staib Memorial Scholarship ($500)
Recipient - Ashley Matheson

What a great year, everyone! You are all to be congratulated on your outstanding success.

Thursday, April 01, 2010

Reunion unites Loyalist PR grads!

On Saturday, March 27th, Loyalist PR hosted its five-year reunion with awesome results!

A million thanks to all those who turned out to celebrate at the Loyalist College Sportsdome, then joined us for dinner, music and entertainment later on.

Special recognition to Alanna McNutt, Meg Cunningham, Tracey Reid, Kerith Nicholl and Kristen Ricketts who organized the event and made sure everyone had a great time!

Great to see you all!