Wednesday, October 28, 2009

Toronto Trip 2009

This past week, Loyalist PR students grabbed their early morning java and headed to catch the Foley coach bus at a startling 6:30 a.m.

Once we were all assembled, we pulled out onto the 401 highway amidst hoots and hollers, our own personal bus tour guide (thank you, Alanna!) and a few chick flicks to boot (sorry, guys!).

Our destination: Toronto.

Thanks to our trusty bus driver, Dave Foley (not the actor), we arrived right on time at the Steam Whistle Brewery where we were welcomed by Sybil Taylor, Director of Marketing and Jiv, Director of Awesome Brewery Tours.
Both Sybil and Jiv made our visit to the brewery a fun and interesting event. One of the most impressive aspects of the brewery's brand, we learned, was its commitment to green initiatives. Once students learned more about what the brand stood for, Sybil had her work cut out for her, but fielded our rapid-fire questions like the pro that she is.

Following our brewery visit and a quick lunch at CBC Studios, we headed through security clearance in preparation for our visit with Elizabeth Lea, Public Relations Director for the CBC.

Elizabeth's presentation on what it means to be an effective communicator provided much food for thought, and challenged us to think about this traditional Canadian brand in a new light.

Once our visit with Elizabeth was complete, we hustled down to The Hour studios where (after a few minor delays, ahem!), we found ourselves enjoying a musical performance by the indie band, Metric, and the Hamilton Children's Choir.

Following a brief intermission, we ended up in the studio again for an hour taping with the ever-charming George Stroumboulopoulos.

A huge thanks to George for not only showing us what it's like behind-the-scenes of a great show like The Hour, but also for taking the time to make this visit personal and meaningful for each and every one of our Loyalist PR students.

Flying high on our experiences of the day, we grabbed dinner and headed back to the bus for an entertaining ride home.

Everyone agreed the day was one of the highlights of the semester so far -- cheers, all!

Loyalist PR hosts Media Mash-Up 2009!

The 2nd annual Media Mash-Up presented by Marketwire took place on Wednesday, October 21st, bringing together more than 300 media students, staff and faculty from Loyalist's School of Media Studies.

Front and centre at this sold out event were Loyalist PR students who helped sell tickets and host the evening.

From getting people to "mash" and mingle to handing out door prizes, performing, co-ordinating musical acts and generally ensuring everyone had a good time, Loyalist PR students came through in a big way.

Way to go, everyone! Thanks to you, this was one fantastic night!

Thursday, October 15, 2009

Casino Loyale Raises $1,800+ for United Way

Congratulations to the Loyalist PR students who worked so hard to raise more than $1,800 with today's "Casino Loyale" event.

From the crowd-pleasing Plinko to the Crown and Anchor, the Wheel of Way and multiple on-campus Blackjack games, Casino Loyale got everyone pumped up about raising funds for this worthy cause.

Over the past five years, Loyalist PR students have raised more than $7,800 locally to benefit their local United Way.

Thanks to everyone who participated in today's event -- "without you, there would be no Way!"

For more information on the United Way of Quinte, please click here.

Friday, October 09, 2009

2nd Annual Media Mash-Up on Oct. 21st

Loyalist College’s School of Media Studies will host its second annual Media Mash-Up presented by Marketwire on Wednesday, October 21st from 6 – 9 p.m. in the Shark Tank Pub.

Tickets are being sold for $5 and are available to staff, student and faculty of the School of Media Studies.

The event is a follow-up to last year’s sold-out Media Mash-Up. This year’s version will once again feature live music, door prizes, a cash bar, munchies and a great chance for members of the School of Media Studies to mix and mingle in a fun setting.

“We found out last year that the music was one of the more successful elements of the event,” says Joe Callahan, a journalism professor who sits on the Media mash-Up planning committee. “This year’s show will feature a great variety of student and faculty musicians.”

Additional sponsors for the event include Apple, Japan Camera, QuintEssential Credit Union and Loyalist College.

Door prizes will also be provided by a number of corporate donors, including Apple, Japan Camera, Wal-mart, the Belleville Bulls, Cineplex Odeon, CJLX 91.3 FM, CHOM 97, Loyalist College, Boom Marketing, Cool 100.1, Sam the Record Man and more.

More than 50% of tickets have already been sold! Don't be disappointed - get yours TODAY!

Thursday, October 08, 2009

Loyalist PR gears up for "Casino Loyale"

Students of Loyalist College’s Post-Graduate Public Relations program invite the campus community to participate in a “Casino Loyale” fundraiser on Thursday, October 15th to benefit the United Way of Quinte.

Staff and students will be able to play casino-themed games located around the college between 7:30 a.m. & 2 p.m.

With a $2 donation, staff and students will get the chance to win a number of great prizes donated by local businesses such as: Salon You, Nutrition House, Mindful Movements, Mark's Work Warehouse, Future Shop, Wal-Mart, The Boathouse, Applebees, Claire de Lune, HMV, Bulk Barn, Harbourview CafĂ©, Ananda Wellness Centre, World’s Finest, Fashion’s End, Canadian Tire, Giant Tiger, Proctor & Gamble, Swiss Chalet, Empire Theatre, Chartwells, the Belleville Bulls and many more.

All proceeds raised will be donated directly to the United Way of Quinte.

Over the past four years, Loyalist PR students have raised over $6,000 with their annual fall fundraiser. This year’s goal is $1,500.

Tuesday, October 06, 2009

Loyalist PR alumni tie the knot!

Congratulations to Alison Holland (Loyalist PR 06/07) and Chris McCullough (Loyalist PR 05/06) who were married this past month in a truly "cheesy" ceremony.

(Both are Green Bay Packers fans, hence the non-traditional headgear...)

Wishing two of my former students all the best in life and love!

Friday, October 02, 2009

It's all about balance...

I had a great chance to try out a new sport this week here on campus. It's called slack-lining, and involves walking a very narrow (wobbly!) rope while holding the hands of two spotters.

Two of my Loyalist PR students work in Campus Rec, so they invited me and Alex Sancton (visiting our class from World Vision), to take part in the activity.

So here are a few lessons we learned from slack-lining:

1. Never be afraid to try something new - even when you're not sure you'll land on your feet.

2. Surround yourself with people you trust; they could just be the ones to get you through a dizzying experience.

3. Trust your instincts; even when you're facing a new challenge, chances are you can do it with the right guidance.

4. Learn to laugh at yourself; it'll keep you humble.

5. Life is wobbly; hang on tight and don't let go.

Thanks for introducing us to slack-lining, Monique and Kelly - we had a great time!

Loyalist PR serves it up for United Way!

Combine one eaaaaarly October morning with a handful of Loyalist PR students and a cafeteria full of hungry staff and faculty, and what do you get? A successful FUNdraising event!

Yesterday morning, a hardy group of Post-Grad Public Relations students showed up voluntarily two hours before class time to help out with the annual United Way Pancake Breakfast here at Loyalist.

Even before the sun had risen, more than $1,000 had been raised for this worthy cause.

A big thank you to those students who showed up to help serve, wrap cutlery (!), blow up balloons, make change, sell bracelets and promote the breakfast in the chilly outdoors: Ashley, Alanna, Jami, Nick, Adam, Kristen, Monique, Jess, Chris, Mark and Kelly, you rock!

Congrats also to Loyalist PR alumnus Dan Truman who headed up this event for the college. Way to go, Dan!

Stay tuned for news of Loyalist PR's own "Casino Loyale" class fundraiser scheduled to take place October 15th. You won't want to miss it!


P.S. See Pioneer news coverage of the United Way Pancake Breakfast by clicking here.

Loyalist PR Alumni Panel makes an impact

Yesterday, Loyalist PR students welcomed a fantastic Loyalist PR Alumni Panel back on campus to discuss current industry issues and job market realities.

The panel consisted of:

- Ashley MacCormack, Events Co-ordinator (Ottawa Humane Society)

- Alex Sancton, Youth Mobilization Co-ordinator, Public Affairs (World Vision Canada)

- Karen Windover, Special Events and Development Co-ordinator (Albert College)

- Catharine Holt, Donor Relations & Special Events Co-ordinator (Campbellford Memorial Hospital Foundation)

- Emily Robson, Co-ordinator, Municpal Cultural Planning Partnership (City of Waterloo)

- Sylvia Draaistra, Marketing Director (Teach Your Children Well)

- Jeremy MacLaine, Marketing Co-ordinator (East Central Ontario Training Board)

- Amy Hoskin, Athletics Events Assistant (Loyalist College)

- Dan Truman, Alumni Relations Assistant (Loyalist College)

- Christine Richard, Donor Relations Assistant (Trenton Memorial Hospital Foundation).

Panelists responded to students' questions and discussed topics like volunteering, how to build social capital, the role of social media in PR, sponsorship, skills needed for today's industry, internship opportunities and much more.

A huge thank you to all our panelists - we are so proud of all of you. We appreciate you taking the time from your very busy schedules to share your afternoon with us. We are all richer for it.

P.S. Thanks to those who also joined us for a fun dinner afterward - an amazing 2010 Loyalist PR Reunion is now in the works!