Yesterday afternoon, students enjoyed an excellent presentation on crisis communications made by Doug Mepham of the Toronto-based MacDonald & Company.
As chair of the Post-Graduate Public Relations Advisory Committee, Doug is considered family around here. His talk about the "unfortunate, unfamiliar and unavoidable" assignments often facing PR professionals gave us all a lot to think about.
Today, we were treated to two more excellent guest appearances.
In the morning, Rhonda Cunningham (see photo above), a Certified Fund Raising Executive (and the Executive Director) with the Northumberland Hills Hospital delivered an outstanding presentation on Major Gifts.
Rhonda's authentic approach to dealing with donors and the general public makes her a wonderful speaker and an ideal mentor.
Finally, Loyalist PR students welcomed Lisa Davis, Marketing Director for Marketwire in our afternoon class.
Lisa's presentation covered everything from how to create meaningful news releases and media lists, to SEO and digital communications. In this PR 2.0 age, Lisa's talk was both informative and timely.
Thanks, Doug, Rhonda and Lisa for taking the time to invest in the PR professionals of tomorrow!