Toronto Trip 2009

This past week, Loyalist PR students grabbed their early morning java and headed to catch the Foley coach bus at a startling 6:30 a.m.

Once we were all assembled, we pulled out onto the 401 highway amidst hoots and hollers, our own personal bus tour guide (thank you, Alanna!) and a few chick flicks to boot (sorry, guys!).

Our destination: Toronto.

Thanks to our trusty bus driver, Dave Foley (not the actor), we arrived right on time at the Steam Whistle Brewery where we were welcomed by Sybil Taylor, Director of Marketing and Jiv, Director of Awesome Brewery Tours.
Both Sybil and Jiv made our visit to the brewery a fun and interesting event. One of the most impressive aspects of the brewery's brand, we learned, was its commitment to green initiatives. Once students learned more about what the brand stood for, Sybil had her work cut out for her, but fielded our rapid-fire questions like the pro that she is.

Following our brewery visit and a quick lunch at CBC Studios, we headed through security clearance in preparation for our visit with Elizabeth Lea, Public Relations Director for the CBC.

Elizabeth's presentation on what it means to be an effective communicator provided much food for thought, and challenged us to think about this traditional Canadian brand in a new light.

Once our visit with Elizabeth was complete, we hustled down to The Hour studios where (after a few minor delays, ahem!), we found ourselves enjoying a musical performance by the indie band, Metric, and the Hamilton Children's Choir.

Following a brief intermission, we ended up in the studio again for an hour taping with the ever-charming George Stroumboulopoulos.

A huge thanks to George for not only showing us what it's like behind-the-scenes of a great show like The Hour, but also for taking the time to make this visit personal and meaningful for each and every one of our Loyalist PR students.

Flying high on our experiences of the day, we grabbed dinner and headed back to the bus for an entertaining ride home.

Everyone agreed the day was one of the highlights of the semester so far -- cheers, all!