Today’s Freeze Frame features Sarah Tummon (Loyalist PR 08/09) who is now employed as the Special Events Co-ordinator for the City of Quinte West.
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Sarah studied at the University of Toronto and Athabasca University with a focus on History and Political Science.
Freeze Frame: What motivated you to take the Post-Graduate Public Relations Program at Loyalist College?
Sarah Tummon: I recently lived in Los Angeles for a year and a half where I was exposed to public relations and event co-ordination on a very large scale – this sparked my interest in public relations.
After moving home, I researched all the schools I could take PR at. To my surprise, the school in my hometown (Loyalist College) offered it and had a great reputation. It was great to be able to study public relations in my hometown while building valuable relationships in the area.
FF: How did Loyalist PR help prepare you for your current position?
ST: The Public Relations program at Loyalist College helped prepare me for my current job in more ways than one. The public relations program is entirely project-based, which meant throughout the year we focused on projects that we would encounter in the working world. Everything we worked on was practical.
This program provided us with the knowledge that is necessary for a career in public relations but on top of that the skills that are necessary. This program was very hands on, so when it came time to interview for jobs I was able to say YES I have done that, thanks to the PR program.
FF: What’s the best part of your job?
ST: The best thing about my job is the fact that I am planning and coordinating events. I came into the PR program with a desire to find a career in event coordination! To have found a career where this is the main focus has been so exciting. Another great thing about my job is the fact that I am working for the City of Quinte West-which is an awesome corporation.
FF: What can you tell us about the importance of volunteering when looking for a job in the field of public relations?
ST: I cannot say enough about how important it is to volunteer when it comes to landing a job in the PR field. I volunteered the entire time I was at Loyalist College and was able to plan and oversee events through my volunteer work.
This, in turn, helped me so much by providing me with invaluable experience. Volunteer work is looked at just as highly as if you were to have worked somewhere. Experience is experience and as a student, you can never have enough experience.
FF: Any words of advice for students entering the Post-Graduate Public Relations program this year?
ST: 1) Volunteer as much as you can 2) Believe in yourself and what you can accomplish and 3) Have fun -- this program is a blast!
FF: Any final quotes you’d like to leave with us?
ST: My favorite quote to pass along is “Do not follow where the path may lead. Go instead where there is no path and leave a trail”.