Tuesday, June 09, 2009

Freeze Frame with Amanda Pratt (Loyalist PR 08/09)

Today’s Freeze Frame features Amanda Pratt (Loyalist PR 08/09) who is now the Media Relations Officer/Fundraiser for Long Point Waterfowl/Bird Studies Canada. (“My life has a lot of backslashes to it recently,” says Amanda.)

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Amanda completed a Bachelor of Sciences degree in Biology and Psychology from the University of Western Ontario.

Freeze Frame: Tell us a little bit about your current duties at Long Point Waterfowl (LPW) and Bird Studies Canada (BSC).

Amanda Pratt: A lot of what I do for LPW is social media and brand monitoring. The rest of my job tends to break down into two nice categories, as described by my job title: media relations and fundraising. I’ve been working on promotions and getting sponsors for a national conference we’re putting on this summer and just generally building a stronger brand for us to work with. And let’s not forget grant applications. Lots and lots of grant applications.

FF: How do you feel Loyalist PR helped prepare you for your current position?

AP: The program gave me the basic skills to get me started working in the field of PR. Probably the most important thing that I learned was how to make a media kit, followed closely by what social media is and how to use it effectively. The biggest challenge that I’ve encountered so far is how to stay on top of everything that I’ve got going on and still be productive!

FF: What’s the best part of your job?

AP: I guess I’d have to say that the overall job is the best part! I love waking up every morning and knowing that I’m helping my organization to conserve wetland and waterfowl habitat across Canada. It’s definitely a bonus that my boss trusts me and my expertise enough to let me do what I need to without constantly being monitored.

FF: What’s your best memory of Loyalist PR?

AP: How can I possibly pick one? I’ll have to go with the United Way fundraiser that we did at the beginning of the year, if for no other reason than seeing Dan dressed up as Waldo and Jeff wearing a wig was priceless!

FF: Any advice for students enrolling in the fall 2009 Post-Grad PR Program?

AP: Get involved! There are tons of opportunities to experience different things at Loyalist that you won’t necessarily be able to do when you’re juggling a job and “real life.” Plus, the more things you try, the more likely you are to narrow down the aspects of PR that you might want to focus on.

FF: Thanks, Amanda – and happy birding!

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