A team of Loyalist PR students, together with Loyalist Print Journalism students, raised 283 kg (622 pounds) of food on Wednesday night in support of the local Gleaners Food Bank.
The Jams 4 Cans benefit concert event was planned and executed as a part of the PR students’ second-semester Event Management class.
"Many Loyalist students brought more than just one can, opting instead to donate large shopping bags filled with canned goods to Gleaners,” says Loyalist PR student Stacey Hawkins who helped organize the event. “It was such a wonderful surprise to realize how effective the medium of music was in encouraging the spirit of giving amongst the Loyalist Community."
“It was amazing to see how many people came out to support such a great cause,” adds Sarah Tummon, another Loyalist PR organizer. “The highlight for me was seeing all the food that was brought in for the Gleaners Food Bank, more than I ever expected. It was a great event for a great cause!”