Tuesday, January 13, 2009

Start with the impossible

I recently came across the following text in an ad for HP computers:

“All kids are inventors.
It’s because they’re not afraid to get their hands filthy.
To eat the paste.
To use a hammer as a brush.
To break something just to see how it works.
And to start with the impossible, which is where grown-ups usually stop.”


As we here in the Post-Grad PR program at Loyalist College spend a week immersed in creative thought, I double-dare us all to get our hands dirty, eat the paste and start with the impossible.

Because if we do, there’s no telling what will happen.

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