Tuesday, January 06, 2009

Rethink the Way You Think

I recently came across a great book by Michael Michalko entitled Thinkertoys: A Handbook of Creative-Thinking Techniques, Volume 2 (2006).

The book highlights the itricacies of the creative thought process, and provides dozens of real-world examples of freestyle thinking in motion.

More than that, Thinkertoys is a showcase of effective creative thinking techniques – from brain writing to idea grids - that are useful both in the classroom and in the workplace.

If you’re reading this blog you’re no doubt aware of the paramount importance of creative thinking in public relations.

For me, Thinkertoys is the ideal go-to book for jumpstarting any creative project.

Check it out, and you might just begin to rethink the way you think too!

No comments: