Measuring PR success

Thanks to Kevin Foster of News Canada who delivered a webinar presentation on Media Rating Points (MRP) to Loyalist PR students this afternoon.

With upwards of 400 subscribers at last count, MRPs are an idea whose time has come in the PR industry.

Kudos to the CPRS and its partners (including the IABC, Canadian Council of PR Firms and News Canada) for pioneering this innovative measurement tool.