Today’s Freeze Frame features Mike Masaro (Loyalist PR 05/06) who now works as the Manager of Ticket Sales and Services for the Mississauga St. Michael’s Majors Hockey Club (OHL).
Prior to enrolling in the Post-Graduate Public Relations Program, Mike completed a diploma in Broadcast Journalism at Loyalist College.
Freeze Frame: Tell us about some of your responsibilities with the Mississauga St. Michael’s Majors Hockey Club.
Mike Masaro: I deal mostly with minor hockey teams and schools as well as regular groups. I handle my own contacts as well as prospect new business. I also do some marketing work for the team through planning events and speak at some of the events we attend and on behalf of the team.
FF: How did Loyalist PR help prepare you for your current position?
MM: One thing I learned is that you need to be flexible -- not just in your job, but in getting one. All through college and after graduating I held out for that plum sports PR job; for some it happens, for most it doesn’t. There are some things that may not interest you, but you have to keep all your options open.
Another thing the course taught me was to be a better overall communicator in every aspect. Whether it’s speaking or writing, I feel I have a well-rounded delivery and can get my point across much easier and more descriptively.
Finally, I would have to say a little fun can make things much easier. I enjoyed doing something creative for a change, as opposed to reading textbooks all the time.
FF: What’s one of the biggest lessons Loyalist PR taught you?
MM: Network! You never know who knows who! Meet and speak to as many people as possible and get your name out there. When you’re looking for jobs most of the time it’s who you know, so make yourself known.
FF: Any favourite memories about being a Loyalist PR student?
MM: I enjoyed how everything was hands-on, and you had the opportunity to experience different facets of the profession. Two experiences that stick out in my mind were the crisis management press conference, and the planning and execution of an event (in my case, the college’s athletic banquet).
FF: Finally, who is your favourite athlete of all time, and why?
MM: No question: Brett Favre. He is a living legend even though he doesn’t play for the Packers anymore. Regardless, his work ethic and dedication to the game of football over the course of his career have been outstanding; even non-football fans know who Brett Favre is, and know a little about him. He’s someone who is playing the game for all the right reasons.