Friday, December 12, 2008

Freeze Frame with Phil Jolicoeur (Loyalist PR 05/06)

Today’s Freeze Frame features Phil Jolicoeur (Loyalist PR 05/06) who now works as the Marketing and Special Events Co-ordinator for the Down Syndrome Association of Peterborough.

Prior to enrolling in the Post-Graduate Public Relations Program, Phil completed a diploma in Radio Broadcasting at Loyalist College.

A comedian in his own right, Phil did his Loyalist PR internship with the Funnyfest Calgary Comedy Festival.

Freeze Frame: What are you up to these days, Phil?

Phil Jolicoeur: As the Marketing & Special Events Co-ordinator for the Down Syndrome Association of Peterborough, I have a lot of duties. Every day is different.

Last month I began organizing a “Laugh out Loud” Comedy for a Cause fundraiser which will be held in Cobourg in January. This month I’ve started researching Canadian foundations for grant eligibility. I have also have been known to vacuum the floors and do some dishes, but I don’t get a professional title for those jobs.

FF: What do you enjoy most about your job?

PJ: I enjoy coming to work for something more than just a pay check. Everything I do is for a reason and for a worthy cause. By the end of each work day I feel like I’ve just given a quarter to one of those people outside the grocery store raising money for Lupus!

FF: How did Loyalist PR help prepare you for your current position?

PJ: There are so many things I learned in the Loyalist PR program that I put to use on a daily basis to list. The tools I never stop using are PR writing (media releases, support request letters, donor thank you letters, etc.), networking, networking, and networking! Never stop meeting new people; they could be helpful in your future!

FF: What's your best memory of Loyalist PR?

PJ: My best memory would have been doing the PR presentation on Mr. Floatie. The PR campaign was for POOP (People Opposed to Outfall Pollution) in Victoria, B.C. Let’s face it, what better way to get your word out than a guy called Mr. Floatie dressed as a piece of poop! The word poop is funny!

FF: OK, you’re a funny guy -- so who's your favourite comedian and why?

PJ: I’m a huge stand-up fan. Jerry Seinfeld would be my favourite mainstream comedian, because he takes the simple things in life and makes very clever jokes out of them. I always find myself in real-life situations relating back to an episode of Seinfeld or a joke he said on stage.

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