Retired Captain Ian Stock kicks off Loyalist PR's Crisis Communications Week

Loyalist PR's "Crisis Communications Week" got off the ground with a visit from Retired Captain Ian Stock of the Canadian Armed Forces (now with RBC Dominion Securities).

As a friend of the Post-Grad Public Relations Program , Ian shared his experiences as a spokesperson and media coach for the Canadian military.

His key messages to students included the importance of creating (and test-driving) effective organizational crisis plans, as well as how to build professional credibility with the media.

Thanks for spending the morning with us, Ian!