Monday, November 17, 2008

Marketwire's Lisa Davis discusses PR 2.0

Senior Marketing Manager Lisa Davis of Marketwire dropped by Loyalist PR today to talk about the implications of PR 2.0 in the modern workplace.

Students were able to learn more about the evolution of the news release and how online tools like MediaHub allow PR practitioners to target their media relations campaigns to reach a more specific audience of journalists.

Thanks for the visit, Lisa! It's always great to have you on campus.

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