Aaron Bell of the Ontario Hockey League (OHL) speaks with Post-Grad PR students

Today Aaron Bell, Director of Information, Media and Publications for the Ontario Hockey League (OHL)/Canadian Hockey League (CHL) spoke with Loyalist PR students about his career and how to break into today's job market.

Aaron shared with us a number of his own valuable life experiences, as well as providing tips on cultivating relationships with the media and building a strong organizational brand.

"As the OHL/CHL, our main purpose with the media is to get the message out there, whether it's about educational opportunities or the quality of our hockey program," he observed.

Aaron left us all with this great quote by Jack Canfield: "If you're willing to do more than you're paid to do, eventually you'll be paid to do more than you do."

Food for thought. Thanks for a great afternoon, Aaron!