Wednesday, October 08, 2008

Loyalist PR takes on Toronto


This year's Loyalist PR fall trip to Toronto was filled with loads of fun, learning and adventure.

After pulling out of Bellevegas early in the AM on our rockstar bus, we arrived right on time for our first stop at Hill & Knowlton. Thanks to Paule and the H&K associates who made us feel welcome, and challenged us to follow our passion.

Next up was a family-style lunch at Jack Astor's on Front Street, followed by a brisk walk to the CBC studios. After spending time with Public Relations Director Elizabeth Lea of the CBC, we all left feeling a bit prouder to be Canadian, and with a new appreciation for our broadcasting heritage.

Our final stop was Bullfrog Power where we met up with James Bosma, Marketing Communications Director of this cool eco-brand. James handled the student storm of questions with the utmost of ease and got us all talking about the new possibilities available to us all on the sustainable energy front.

This blog entry would be incomplete without a mention of the bus trip home where we uncovered many hidden talents, including a mobile accordian concert at 110 km/hour on the westbound 401 highway.

It just doesn't get any better than that, folks.

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